No small change: why financial services needs a new kind of marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, United Kingdom
Wiley
2018
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | xiii, 303 Seiten Illustrationen |
| ISBN: | 9781119378037 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045894017 | ||
| 003 | DE-604 | ||
| 005 | 20191025 | ||
| 007 | t | ||
| 008 | 190522s2018 xxka||| |||| 00||| eng d | ||
| 020 | |a 9781119378037 |c cloth |9 978-1-119-37803-7 | ||
| 035 | |a (OCoLC)1021121809 | ||
| 035 | |a (DE-599)GBV1011538032 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-11 | ||
| 082 | 0 | |a 332.10688 | |
| 084 | |a QK 370 |0 (DE-625)141649: |2 rvk | ||
| 100 | 1 | |a Camp, Lucian |d 1953- |e Verfasser |0 (DE-588)1175003824 |4 aut | |
| 245 | 1 | 0 | |a No small change |b why financial services needs a new kind of marketing |c Lucian Camp, Anthony Thomson |
| 264 | 1 | |a Chichester, West Sussex, United Kingdom |b Wiley |c 2018 | |
| 300 | |a xiii, 303 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | 7 | |a Finanzmarketing |0 (DE-588)4426078-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Finanzdienstleistung |0 (DE-588)4212226-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Financial services industry | |
| 653 | 0 | |a Financial institutions / Marketing | |
| 653 | 0 | |a Bank marketing | |
| 653 | 0 | |a Bankmarketing | |
| 653 | 0 | |a Finanzdienstleistung | |
| 689 | 0 | 0 | |a Finanzmarketing |0 (DE-588)4426078-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Finanzdienstleistung |0 (DE-588)4212226-0 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Thomson, Anthony |d 1954- |e Verfasser |0 (DE-588)1175004073 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ePub |z 978-1-119-37801-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-119-37804-4 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, Obook |z 978-1-119-47396-1 |
| 856 | 4 | 2 | |m V:DE-601;B:DE-206 |q application/pdf |u http://www.gbv.de/dms/zbw/1011538032.pdf |x Verlag |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031276975 | ||
Datensatz im Suchindex
| _version_ | 1804180052603043840 |
|---|---|
| any_adam_object | |
| author | Camp, Lucian 1953- Thomson, Anthony 1954- |
| author_GND | (DE-588)1175003824 (DE-588)1175004073 |
| author_facet | Camp, Lucian 1953- Thomson, Anthony 1954- |
| author_role | aut aut |
| author_sort | Camp, Lucian 1953- |
| author_variant | l c lc a t at |
| building | Verbundindex |
| bvnumber | BV045894017 |
| classification_rvk | QK 370 |
| ctrlnum | (OCoLC)1021121809 (DE-599)GBV1011538032 |
| dewey-full | 332.10688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.10688 |
| dewey-search | 332.10688 |
| dewey-sort | 3332.10688 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045894017 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:29:38Z |
| institution | BVB |
| isbn | 9781119378037 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031276975 |
| oclc_num | 1021121809 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xiii, 303 Seiten Illustrationen |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Wiley |
| record_format | marc |
| spelling | Camp, Lucian 1953- Verfasser (DE-588)1175003824 aut No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson Chichester, West Sussex, United Kingdom Wiley 2018 xiii, 303 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes index Finanzmarketing (DE-588)4426078-7 gnd rswk-swf Finanzdienstleistung (DE-588)4212226-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Financial services industry Financial institutions / Marketing Bank marketing Bankmarketing Finanzdienstleistung Finanzmarketing (DE-588)4426078-7 s DE-604 Finanzdienstleistung (DE-588)4212226-0 s Marketing (DE-588)4037589-4 s Thomson, Anthony 1954- Verfasser (DE-588)1175004073 aut Erscheint auch als Online-Ausgabe, ePub 978-1-119-37801-3 Erscheint auch als Online-Ausgabe, PDF 978-1-119-37804-4 Erscheint auch als Online-Ausgabe, Obook 978-1-119-47396-1 V:DE-601;B:DE-206 application/pdf http://www.gbv.de/dms/zbw/1011538032.pdf Verlag Inhaltsverzeichnis |
| spellingShingle | Camp, Lucian 1953- Thomson, Anthony 1954- No small change why financial services needs a new kind of marketing Finanzmarketing (DE-588)4426078-7 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4426078-7 (DE-588)4212226-0 (DE-588)4037589-4 |
| title | No small change why financial services needs a new kind of marketing |
| title_auth | No small change why financial services needs a new kind of marketing |
| title_exact_search | No small change why financial services needs a new kind of marketing |
| title_full | No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson |
| title_fullStr | No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson |
| title_full_unstemmed | No small change why financial services needs a new kind of marketing Lucian Camp, Anthony Thomson |
| title_short | No small change |
| title_sort | no small change why financial services needs a new kind of marketing |
| title_sub | why financial services needs a new kind of marketing |
| topic | Finanzmarketing (DE-588)4426078-7 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Finanzmarketing Finanzdienstleistung Marketing |
| url | http://www.gbv.de/dms/zbw/1011538032.pdf |
| work_keys_str_mv | AT camplucian nosmallchangewhyfinancialservicesneedsanewkindofmarketing AT thomsonanthony nosmallchangewhyfinancialservicesneedsanewkindofmarketing |