How to get inside someone's mind and stay there: the small business owner's guide to content marketing and effective message creation
1. What's in a brand? -- 2. Drop the pitch -- 3. Nobody understands me -- 4. What, who, why, how, and when? -- 5. Give to get -- 6. Less is more -- 7. What makes us share? -- 8. Setting the tone and delivering the goods -- 9. The long and short of it -- 10. Sticky straplines -- 11. The business...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2018
|
| Ausgabe: | First edition |
| Schriftenreihe: | Entrepreneurship and small business management collection
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| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. What's in a brand? -- 2. Drop the pitch -- 3. Nobody understands me -- 4. What, who, why, how, and when? -- 5. Give to get -- 6. Less is more -- 7. What makes us share? -- 8. Setting the tone and delivering the goods -- 9. The long and short of it -- 10. Sticky straplines -- 11. The business card -- 12. Successful sales copywriting starts here -- 13. Brochures -- 14. Press releases and how to write a headline -- 15. Newsletters -- 16. Advertorials -- 17. Emails and email marketing -- 18. Websites -- 19. Social media -- 20. Testimonials -- 21. Spit 'n' polish -- 22. Ideas factory -- 23. Que? -- 24. Briefing a copywriter -- 25. A word about design -- Last words -- Further reading -- About the author -- Index Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, this book is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: How to identify your ideal customer; How to identify and create your key marketing messages; The right way to be remembered; How to write for impact, engagement, and action. The book supplies you with all the tools you need to build and benefit your business in person, in print, and online and helps you become your sector's go-to brand of choice |
| Beschreibung: | Includes bibliographical references (page [159]) and index |
| Beschreibung: | Online-Ressource (xvi, 166 pages) |
| ISBN: | 9781948198462 9781948198455 |
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| 520 | |a 1. What's in a brand? -- 2. Drop the pitch -- 3. Nobody understands me -- 4. What, who, why, how, and when? -- 5. Give to get -- 6. Less is more -- 7. What makes us share? -- 8. Setting the tone and delivering the goods -- 9. The long and short of it -- 10. Sticky straplines -- 11. The business card -- 12. Successful sales copywriting starts here -- 13. Brochures -- 14. Press releases and how to write a headline -- 15. Newsletters -- 16. Advertorials -- 17. Emails and email marketing -- 18. Websites -- 19. Social media -- 20. Testimonials -- 21. Spit 'n' polish -- 22. Ideas factory -- 23. Que? -- 24. Briefing a copywriter -- 25. A word about design -- Last words -- Further reading -- About the author -- Index | ||
| 520 | |a Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, this book is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: How to identify your ideal customer; How to identify and create your key marketing messages; The right way to be remembered; How to write for impact, engagement, and action. The book supplies you with all the tools you need to build and benefit your business in person, in print, and online and helps you become your sector's go-to brand of choice | ||
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Datensatz im Suchindex
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV045876438 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:12Z |
| institution | BVB |
| isbn | 9781948198462 9781948198455 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259656 |
| oclc_num | 1031460890 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xvi, 166 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Entrepreneurship and small business management collection |
| spellingShingle | Fitt, Jacky How to get inside someone's mind and stay there the small business owner's guide to content marketing and effective message creation Small business marketing Advertising |
| title | How to get inside someone's mind and stay there the small business owner's guide to content marketing and effective message creation |
| title_auth | How to get inside someone's mind and stay there the small business owner's guide to content marketing and effective message creation |
| title_exact_search | How to get inside someone's mind and stay there the small business owner's guide to content marketing and effective message creation |
| title_full | How to get inside someone's mind and stay there the small business owner's guide to content marketing and effective message creation Jacky Fitt |
| title_fullStr | How to get inside someone's mind and stay there the small business owner's guide to content marketing and effective message creation Jacky Fitt |
| title_full_unstemmed | How to get inside someone's mind and stay there the small business owner's guide to content marketing and effective message creation Jacky Fitt |
| title_short | How to get inside someone's mind and stay there |
| title_sort | how to get inside someone s mind and stay there the small business owner s guide to content marketing and effective message creation |
| title_sub | the small business owner's guide to content marketing and effective message creation |
| topic | Small business marketing Advertising |
| topic_facet | Small business marketing Advertising |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000733.html |
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