Conducting survey research: a practical guide
1. Survey research overview -- 2. Survey administration -- 3. Item scaling -- 4. Questionnaire design -- 5. Sampling -- 6. Data analysis -- 7. Survey reporting -- Appendices -- About the authors -- Index
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2018
|
| Ausgabe: | First edition |
| Schriftenreihe: | Quantitative approaches to decision making collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. Survey research overview -- 2. Survey administration -- 3. Item scaling -- 4. Questionnaire design -- 5. Sampling -- 6. Data analysis -- 7. Survey reporting -- Appendices -- About the authors -- Index Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique "how to" guide on creating a survey. Throughout its seven chapters, the book enables readers to build relevant, unbiased, and purposeful survey questions. The book highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode) and demonstrates how to interpret survey data and report findings. Although numerous online survey platforms exist, the book reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. Although this book offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this book, and more |
| Beschreibung: | Includes index |
| Beschreibung: | Online-Ressource (x, 186 pages) |
| ISBN: | 9781631575952 9781631579219 |
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| id | DE-604.BV045876419 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781631575952 9781631579219 |
| language | English |
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| series2 | Quantitative approaches to decision making collection |
| spellingShingle | Fogli, John Herkenhoff, Linda Conducting survey research a practical guide Surveys / Methodology Questionnaires |
| title | Conducting survey research a practical guide |
| title_auth | Conducting survey research a practical guide |
| title_exact_search | Conducting survey research a practical guide |
| title_full | Conducting survey research a practical guide John Fogli, Linda Herkenhoff |
| title_fullStr | Conducting survey research a practical guide John Fogli, Linda Herkenhoff |
| title_full_unstemmed | Conducting survey research a practical guide John Fogli, Linda Herkenhoff |
| title_short | Conducting survey research |
| title_sort | conducting survey research a practical guide |
| title_sub | a practical guide |
| topic | Surveys / Methodology Questionnaires |
| topic_facet | Surveys / Methodology Questionnaires |
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