The new era of the CCO: the essential role of communication in a volatile world
1. The changing business landscape / Tina McCorkindale, Aedhmar Hynes, and Raymond Kotcher -- 2. The evolving corporate communication function / Paul Argenti, Maril MacDonald, and Sean O'Neill -- 3. The trust imperative / Richard Edelman, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin --...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2018
|
| Ausgabe: | First edition |
| Schriftenreihe: | Public relations collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. The changing business landscape / Tina McCorkindale, Aedhmar Hynes, and Raymond Kotcher -- 2. The evolving corporate communication function / Paul Argenti, Maril MacDonald, and Sean O'Neill -- 3. The trust imperative / Richard Edelman, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin -- 4. Managing the corporate character of the enterprise: identity, purpose, culture, and values / Shannon A. Bowen, Ginger Hardage, and Wendi Strong -- 5. Stakeholder engagement: creating and sustaining advocacy / Michael Fernandez, Matthew Gonring, and Sally Benjamin Young -- 6. The changing and expanding foundational role of the CCO / Charlotte R. Otto, Gary Sheffer, and Donald K. Wright -- 7. Total integration: working across the C-suite / James S. O'Rourke, IV, James Spangler, and Richard Woods -- 8. Building an enterprise digital engagement system / Terence (Terry) Flynn, Jon Iwata, and Alan Marks -- 9. Skills and capabilities of the modern CCO / Mark Bain, W. Timothy Coombs, and Bob Feldman -- 10. The new reality / Roger Bolton, Jennifer Prosek, and Don W. Stacks -- References -- About the authors -- Index The role of the Chief Communication Officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise--company, corporation, governmental, and nongovernmental entity. Today's CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the "C-Suite," the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the Chief Executive Officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise's goals and objectives through a faster and ever-larger-reaching set of media |
| Beschreibung: | Includes bibliographical references (pages 159-173) and index |
| Beschreibung: | Online-Ressource (xiv, 183 pages) |
| ISBN: | 9781631575365 9781631575358 |
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Datensatz im Suchindex
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| id | DE-604.BV045876408 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781631575365 9781631575358 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259625 |
| oclc_num | 1023657943 |
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| physical | Online-Ressource (xiv, 183 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2018 |
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| publisher | Business Expert Press |
| record_format | marc |
| series2 | Public relations collection |
| spellingShingle | Stacks, Don W. The new era of the CCO the essential role of communication in a volatile world Public relations personnel Business communication Executives |
| title | The new era of the CCO the essential role of communication in a volatile world |
| title_auth | The new era of the CCO the essential role of communication in a volatile world |
| title_exact_search | The new era of the CCO the essential role of communication in a volatile world |
| title_full | The new era of the CCO the essential role of communication in a volatile world edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi |
| title_fullStr | The new era of the CCO the essential role of communication in a volatile world edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi |
| title_full_unstemmed | The new era of the CCO the essential role of communication in a volatile world edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi |
| title_short | The new era of the CCO |
| title_sort | the new era of the cco the essential role of communication in a volatile world |
| title_sub | the essential role of communication in a volatile world |
| topic | Public relations personnel Business communication Executives |
| topic_facet | Public relations personnel Business communication Executives |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000703.html |
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