Digital branding fever:
1. The digital fever -- 2. Keep it simple and give a WOW experience -- 3. Focus to users -- 4. How can I build my digital brand? -- 5. Become a new top digital brand -- 6. New frontiers to a digital revolution -- Index
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2017
|
| Ausgabe: | First edition |
| Schriftenreihe: | Digital and social media marketing and advertising collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. The digital fever -- 2. Keep it simple and give a WOW experience -- 3. Focus to users -- 4. How can I build my digital brand? -- 5. Become a new top digital brand -- 6. New frontiers to a digital revolution -- Index Your first step as a business is the most important one. When crafting a digital branding strategy, you want longevity and that is why you must appeal to your consumer demographics. That's the only way to succeed! It is extremely important to understand the meaning and the value of the brand for each target audience in order to develop an effective digital marketing mix. Of course, the value of the brand for a web-based company may have heightened importance because of the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding is the creation and development of communications strategies, specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! As we learn more about branding and its tie to growing a known product, the answer to whether we should brand is simple. If we want to create a niche and dominate it, we need to shape that niche, to define it, and to use several different approaches. In this book, we will analyze those approaches and create together step by step your digital branding strategy and give your consumers an unforgettable experience |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | Online-Ressource (117 pages) |
| ISBN: | 9781947098831 9781947098824 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045876356 | ||
| 003 | DE-604 | ||
| 005 | 20240418 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190514s2017 |||| o||u| ||||||eng d | ||
| 020 | |a 9781947098831 |9 978-1-947098-83-1 | ||
| 020 | |a 9781947098824 |9 978-1-947098-82-4 | ||
| 035 | |a (ZDB-191-BEX)11452752 | ||
| 035 | |a (OCoLC)1007246635 | ||
| 035 | |a (DE-599)BVBBV045876356 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-706 | ||
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Poulis, Athanasios |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Digital branding fever |c Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2017 | |
| 300 | |a Online-Ressource (117 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Digital and social media marketing and advertising collection | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a 1. The digital fever -- 2. Keep it simple and give a WOW experience -- 3. Focus to users -- 4. How can I build my digital brand? -- 5. Become a new top digital brand -- 6. New frontiers to a digital revolution -- Index | ||
| 520 | |a Your first step as a business is the most important one. When crafting a digital branding strategy, you want longevity and that is why you must appeal to your consumer demographics. That's the only way to succeed! It is extremely important to understand the meaning and the value of the brand for each target audience in order to develop an effective digital marketing mix. Of course, the value of the brand for a web-based company may have heightened importance because of the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding is the creation and development of communications strategies, specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! As we learn more about branding and its tie to growing a known product, the answer to whether we should brand is simple. If we want to create a niche and dominate it, we need to shape that niche, to define it, and to use several different approaches. In this book, we will analyze those approaches and create together step by step your digital branding strategy and give your consumers an unforgettable experience | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Online social networks in business | |
| 650 | 4 | |a Telemarketing | |
| 653 | |a Electronic books | ||
| 700 | 1 | |a Rizomyliotis, Ioannis |4 aut | |
| 700 | 1 | |a Konstantoulaki, Kleopatra |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781947098824 |
| 856 | 4 | 0 | |u http://portal.igpublish.com/iglibrary/search/BEPB0000653.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-191-BEX | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031259574 | ||
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0000653.html |l FHN01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000653.html |l FWS01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000653.html |l FWS02 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000653.html |l UBY01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 724502 |
|---|---|
| _version_ | 1806188255366873088 |
| any_adam_object | |
| author | Poulis, Athanasios Rizomyliotis, Ioannis Konstantoulaki, Kleopatra |
| author_facet | Poulis, Athanasios Rizomyliotis, Ioannis Konstantoulaki, Kleopatra |
| author_role | aut aut aut |
| author_sort | Poulis, Athanasios |
| author_variant | a p ap i r ir k k kk |
| building | Verbundindex |
| bvnumber | BV045876356 |
| collection | ZDB-191-BEX |
| ctrlnum | (ZDB-191-BEX)11452752 (OCoLC)1007246635 (DE-599)BVBBV045876356 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03553nmm a2200505zc 4500</leader><controlfield tag="001">BV045876356</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240418 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190514s2017 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781947098831</subfield><subfield code="9">978-1-947098-83-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781947098824</subfield><subfield code="9">978-1-947098-82-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-191-BEX)11452752</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1007246635</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045876356</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Poulis, Athanasios</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital branding fever</subfield><subfield code="c">Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (117 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Digital and social media marketing and advertising collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">1. The digital fever -- 2. Keep it simple and give a WOW experience -- 3. Focus to users -- 4. How can I build my digital brand? -- 5. Become a new top digital brand -- 6. New frontiers to a digital revolution -- Index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Your first step as a business is the most important one. When crafting a digital branding strategy, you want longevity and that is why you must appeal to your consumer demographics. That's the only way to succeed! It is extremely important to understand the meaning and the value of the brand for each target audience in order to develop an effective digital marketing mix. Of course, the value of the brand for a web-based company may have heightened importance because of the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding is the creation and development of communications strategies, specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! As we learn more about branding and its tie to growing a known product, the answer to whether we should brand is simple. If we want to create a niche and dominate it, we need to shape that niche, to define it, and to use several different approaches. In this book, we will analyze those approaches and create together step by step your digital branding strategy and give your consumers an unforgettable experience</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online social networks in business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Telemarketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rizomyliotis, Ioannis</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Konstantoulaki, Kleopatra</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781947098824</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000653.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031259574</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0000653.html</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000653.html</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000653.html</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000653.html</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045876356 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781947098831 9781947098824 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259574 |
| oclc_num | 1007246635 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (117 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Digital and social media marketing and advertising collection |
| spellingShingle | Poulis, Athanasios Rizomyliotis, Ioannis Konstantoulaki, Kleopatra Digital branding fever Branding (Marketing) Online social networks in business Telemarketing |
| title | Digital branding fever |
| title_auth | Digital branding fever |
| title_exact_search | Digital branding fever |
| title_full | Digital branding fever Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki |
| title_fullStr | Digital branding fever Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki |
| title_full_unstemmed | Digital branding fever Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki |
| title_short | Digital branding fever |
| title_sort | digital branding fever |
| topic | Branding (Marketing) Online social networks in business Telemarketing |
| topic_facet | Branding (Marketing) Online social networks in business Telemarketing |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000653.html |
| work_keys_str_mv | AT poulisathanasios digitalbrandingfever AT rizomyliotisioannis digitalbrandingfever AT konstantoulakikleopatra digitalbrandingfever |