A profile of the United States toy industry: serious fun
1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2017
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Industry profiles collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 percent of products new each year. Today, it is a mix of approximately 600 publicly and privately held companies. Currently about $22 billion per year at wholesale for traditional toys, the size of the United States toy industry has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book will provide a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science |
| Beschreibung: | Includes bibliographical references (page [149]) and index |
| Beschreibung: | Online-Ressource (xiv, 154 pages) |
| ISBN: | 9781631576065 9781631576072 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045876277 | ||
| 003 | DE-604 | ||
| 005 | 20240423 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190514s2017 |||| o||u| ||||||eng d | ||
| 020 | |a 9781631576065 |9 978-1-63157-606-5 | ||
| 020 | |a 9781631576072 |9 978-1-63157-607-2 | ||
| 035 | |a (ZDB-191-BEX)11333368 | ||
| 035 | |a (OCoLC)971590785 | ||
| 035 | |a (DE-599)BVBBV045876277 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-706 | ||
| 082 | 0 | |a 338.7688720973 |2 23 | |
| 100 | 1 | |a Byrne, Christopher |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a A profile of the United States toy industry |b serious fun |c Christopher Byrne |
| 250 | |a Second edition | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2017 | |
| 300 | |a Online-Ressource (xiv, 154 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Industry profiles collection | |
| 500 | |a Includes bibliographical references (page [149]) and index | ||
| 520 | |a 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index | ||
| 520 | |a The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 percent of products new each year. Today, it is a mix of approximately 600 publicly and privately held companies. Currently about $22 billion per year at wholesale for traditional toys, the size of the United States toy industry has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book will provide a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science | ||
| 650 | 4 | |a Toy industry / United States | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781631576065 |
| 856 | 4 | 0 | |u http://portal.igpublish.com/iglibrary/search/BEPB0000574.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-191-BEX | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031259495 | ||
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0000574.html |l FHN01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000574.html |l FWS01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000574.html |l FWS02 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000574.html |l UBY01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 724423 |
|---|---|
| _version_ | 1806188255319687169 |
| any_adam_object | |
| author | Byrne, Christopher |
| author_facet | Byrne, Christopher |
| author_role | aut |
| author_sort | Byrne, Christopher |
| author_variant | c b cb |
| building | Verbundindex |
| bvnumber | BV045876277 |
| collection | ZDB-191-BEX |
| ctrlnum | (ZDB-191-BEX)11333368 (OCoLC)971590785 (DE-599)BVBBV045876277 |
| dewey-full | 338.7688720973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7688720973 |
| dewey-search | 338.7688720973 |
| dewey-sort | 3338.7688720973 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03811nmm a2200445zc 4500</leader><controlfield tag="001">BV045876277</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240423 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190514s2017 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781631576065</subfield><subfield code="9">978-1-63157-606-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781631576072</subfield><subfield code="9">978-1-63157-607-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-191-BEX)11333368</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)971590785</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045876277</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.7688720973</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Byrne, Christopher</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A profile of the United States toy industry</subfield><subfield code="b">serious fun</subfield><subfield code="c">Christopher Byrne</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (xiv, 154 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Industry profiles collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (page [149]) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising, and marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue: play it forward: forecasting the future -- Bibliography -- Index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 percent of products new each year. Today, it is a mix of approximately 600 publicly and privately held companies. Currently about $22 billion per year at wholesale for traditional toys, the size of the United States toy industry has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book will provide a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. The primary focus is the U.S. toy industry, but one cannot ignore the global scope of the business, particularly with respect to manufacturing and opportunities for growth in emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Toy industry / United States</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781631576065</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000574.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031259495</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0000574.html</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000574.html</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000574.html</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000574.html</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045876277 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781631576065 9781631576072 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259495 |
| oclc_num | 971590785 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xiv, 154 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Industry profiles collection |
| spellingShingle | Byrne, Christopher A profile of the United States toy industry serious fun Toy industry / United States |
| title | A profile of the United States toy industry serious fun |
| title_auth | A profile of the United States toy industry serious fun |
| title_exact_search | A profile of the United States toy industry serious fun |
| title_full | A profile of the United States toy industry serious fun Christopher Byrne |
| title_fullStr | A profile of the United States toy industry serious fun Christopher Byrne |
| title_full_unstemmed | A profile of the United States toy industry serious fun Christopher Byrne |
| title_short | A profile of the United States toy industry |
| title_sort | a profile of the united states toy industry serious fun |
| title_sub | serious fun |
| topic | Toy industry / United States |
| topic_facet | Toy industry / United States |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000574.html |
| work_keys_str_mv | AT byrnechristopher aprofileoftheunitedstatestoyindustryseriousfun |