Critical thinking for marketers, Volume II: learn how to think, not what to think
Section I. Think better -- 1. Introduction -- 2. Marketing as a science -- 3. Correlation and causation -- 4. What is a concept? -- 5. David Hume -- 6. The double jeopardy law -- 7. Behavioral economics -- 8. The five whys -- Section II. Cognitive biases and their importance -- 9. Introduction -- 10...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2017
|
| Ausgabe: | First edition |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | Section I. Think better -- 1. Introduction -- 2. Marketing as a science -- 3. Correlation and causation -- 4. What is a concept? -- 5. David Hume -- 6. The double jeopardy law -- 7. Behavioral economics -- 8. The five whys -- Section II. Cognitive biases and their importance -- 9. Introduction -- 10. What they are and why they're important -- 11. Science: a tool for reducing the systematic errors caused by cognitive biases -- 12. What makes science special -- 13. Confirmation bias and the evolution of reason -- 14. Epistemic humility -- Section III. Conclusions -- 15. Summary -- 16. Additional readings -- Notes -- References -- Index Volume II expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science (what professors do) and marketing as an applied science (what you as real-world marketers do). This background knowledge should give you a better appreciation for how knowledge is created in marketing. Having a basic understanding of selected concepts in the fields of behavioral economics and cognitive science are vital to improving the quality of marketing decisions and recommendations you make on a daily basis. This volume is divided into three major sections: Think Better, Cognitive Biases and Their Importance, and Conclusions |
| Beschreibung: | Includes bibliographical references (pages 73-80) and index |
| Beschreibung: | Online-Ressource (82 pages) |
| ISBN: | 9781631576713 9781631576706 |
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| id | DE-604.BV045876269 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:12Z |
| institution | BVB |
| isbn | 9781631576713 9781631576706 |
| language | English |
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| series2 | Marketing strategy collection |
| spellingShingle | Dwight, David Grapentine, Terry Soorholtz, David Critical thinking for marketers, Volume II learn how to think, not what to think Critical thinking Marketing |
| title | Critical thinking for marketers, Volume II learn how to think, not what to think |
| title_auth | Critical thinking for marketers, Volume II learn how to think, not what to think |
| title_exact_search | Critical thinking for marketers, Volume II learn how to think, not what to think |
| title_full | Critical thinking for marketers, Volume II learn how to think, not what to think David Dwight, Terry Grapentine, and David Soorholtz |
| title_fullStr | Critical thinking for marketers, Volume II learn how to think, not what to think David Dwight, Terry Grapentine, and David Soorholtz |
| title_full_unstemmed | Critical thinking for marketers, Volume II learn how to think, not what to think David Dwight, Terry Grapentine, and David Soorholtz |
| title_short | Critical thinking for marketers, Volume II |
| title_sort | critical thinking for marketers volume ii learn how to think not what to think |
| title_sub | learn how to think, not what to think |
| topic | Critical thinking Marketing |
| topic_facet | Critical thinking Marketing |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000566.html |
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