Innovative pricing strategies to increase profits:
Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximizati...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2015
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Economics collection
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 FHN01 Volltext |
| Zusammenfassung: | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions |
| Beschreibung: | Includes bibliographical references (pages 137-144) and index |
| Beschreibung: | Online-Ressource (x, 148 pages) |
| ISBN: | 9781631573705 9781631573699 |
Internformat
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| 520 | |a Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index | ||
| 520 | |a The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions | ||
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Datensatz im Suchindex
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| id | DE-604.BV045876154 |
| illustrated | Not Illustrated |
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| isbn | 9781631573705 9781631573699 |
| language | English |
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| publisher | Business Expert Press |
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| series2 | Economics collection |
| spellingShingle | Marburger, Daniel R. Innovative pricing strategies to increase profits Pricing Open price system Internet auctions Preissystem (DE-588)4115622-5 gnd Internetauktion (DE-588)7542673-0 gnd |
| subject_GND | (DE-588)4115622-5 (DE-588)7542673-0 |
| title | Innovative pricing strategies to increase profits |
| title_auth | Innovative pricing strategies to increase profits |
| title_exact_search | Innovative pricing strategies to increase profits |
| title_full | Innovative pricing strategies to increase profits Daniel Marburger |
| title_fullStr | Innovative pricing strategies to increase profits Daniel Marburger |
| title_full_unstemmed | Innovative pricing strategies to increase profits Daniel Marburger |
| title_short | Innovative pricing strategies to increase profits |
| title_sort | innovative pricing strategies to increase profits |
| topic | Pricing Open price system Internet auctions Preissystem (DE-588)4115622-5 gnd Internetauktion (DE-588)7542673-0 gnd |
| topic_facet | Pricing Open price system Internet auctions Preissystem Internetauktion |
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