1. Digital writing, what's the big deal? -- 2. Professional communication online -- 3. How (not) to use keystrokes -- 4. Arenas of digital writing -- 5. Writing e-mail messages -- 6. Chat and instant messaging -- 7. Corporate communication in the digital age -- 8. From theory to practice -- Not...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Darics, Erika (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2016
Ausgabe:	First edition
Schriftenreihe:	Corporate communication collection
Schlagworte:	Digital communications Business communication
Online-Zugang:	FHN01 FWS01 FWS02 UBY01 Volltext
Zusammenfassung:	1. Digital writing, what's the big deal? -- 2. Professional communication online -- 3. How (not) to use keystrokes -- 4. Arenas of digital writing -- 5. Writing e-mail messages -- 6. Chat and instant messaging -- 7. Corporate communication in the digital age -- 8. From theory to practice -- Notes -- Bibliography -- Index Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts
Beschreibung:	Includes bibliographical references (pages 109-119) and index
Beschreibung:	Online-Ressource (x, 124 pages)
ISBN:	9781606497814 9781606497807