Consumer experiences and emotion management:
1. Consumer emotions -- 2. Dynamics of emotions -- 3. Experience and facial expressions of emotions -- 4. Emotions and group behavior -- 5. Emotions and individual behavior -- 6. Consumer experience management -- Notes -- References -- Bibliography -- Index
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Consumer behavior collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 TUM01 UBY01 Volltext |
| Zusammenfassung: | 1. Consumer emotions -- 2. Dynamics of emotions -- 3. Experience and facial expressions of emotions -- 4. Emotions and group behavior -- 5. Emotions and individual behavior -- 6. Consumer experience management -- Notes -- References -- Bibliography -- Index Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' lives. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. Therefore, the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book would be an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotional and individual functioning, including psychological disorders and well being |
| Beschreibung: | Includes bibliographical references (pages 143-172) and index |
| Beschreibung: | Online-Ressource (xiii, 175 Seiten) |
| ISBN: | 9781606496473 |
Internformat
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| 520 | |a Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' lives. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. Therefore, the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book would be an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotional and individual functioning, including psychological disorders and well being | ||
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Datensatz im Suchindex
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
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| id | DE-604.BV045876093 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:07Z |
| institution | BVB |
| isbn | 9781606496473 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259311 |
| oclc_num | 914432261 |
| open_access_boolean | |
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| physical | Online-Ressource (xiii, 175 Seiten) |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Consumer behavior collection |
| spellingShingle | Kapoor, Avinash Consumer experiences and emotion management Consumer behavior Consumption (Economics) / Psychological aspects Emotions |
| title | Consumer experiences and emotion management |
| title_auth | Consumer experiences and emotion management |
| title_exact_search | Consumer experiences and emotion management |
| title_full | Consumer experiences and emotion management Avinash Kapoor |
| title_fullStr | Consumer experiences and emotion management Avinash Kapoor |
| title_full_unstemmed | Consumer experiences and emotion management Avinash Kapoor |
| title_short | Consumer experiences and emotion management |
| title_sort | consumer experiences and emotion management |
| topic | Consumer behavior Consumption (Economics) / Psychological aspects Emotions |
| topic_facet | Consumer behavior Consumption (Economics) / Psychological aspects Emotions |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000383.html |
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