Digital privacy in the marketplace: perspectives on the information exchange
1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of pri...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2015
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| Ausgabe: | First edition |
| Schriftenreihe: | Digital and social media marketing and advertising collection
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| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy |
| Beschreibung: | Includes bibliographical references (pages 155-172) and index |
| Beschreibung: | Online-Ressource (xv, 179 pages) |
| ISBN: | 9781606498491 9781606498484 |
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Datensatz im Suchindex
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| discipline | Informatik |
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| id | DE-604.BV045876063 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781606498491 9781606498484 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259281 |
| oclc_num | 900878435 |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xv, 179 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Digital and social media marketing and advertising collection |
| spellingShingle | Milne, George R. Digital privacy in the marketplace perspectives on the information exchange Internet / Access control Teleshopping Computer security Data protection |
| title | Digital privacy in the marketplace perspectives on the information exchange |
| title_auth | Digital privacy in the marketplace perspectives on the information exchange |
| title_exact_search | Digital privacy in the marketplace perspectives on the information exchange |
| title_full | Digital privacy in the marketplace perspectives on the information exchange George R. Milne |
| title_fullStr | Digital privacy in the marketplace perspectives on the information exchange George R. Milne |
| title_full_unstemmed | Digital privacy in the marketplace perspectives on the information exchange George R. Milne |
| title_short | Digital privacy in the marketplace |
| title_sort | digital privacy in the marketplace perspectives on the information exchange |
| title_sub | perspectives on the information exchange |
| topic | Internet / Access control Teleshopping Computer security Data protection |
| topic_facet | Internet / Access control Teleshopping Computer security Data protection |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000353.html |
| work_keys_str_mv | AT milnegeorger digitalprivacyinthemarketplaceperspectivesontheinformationexchange |