Social media branding for small business: the 5-sources model : a manifesto for your branding revolution
Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fift...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2015
|
| Ausgabe: | First edition |
| Schriftenreihe: | Digital and social media marketing and advertising collection
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index |
| Beschreibung: | Includes bibliographical references (pages 105-116) and index |
| Beschreibung: | Online-Ressource (xvi, 118 pages) |
| ISBN: | 9781631570995 9781631570988 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045876030 | ||
| 003 | DE-604 | ||
| 005 | 20240422 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190514s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9781631570995 |c online |9 978-1-63157-099-5 | ||
| 020 | |a 9781631570988 |9 978-1-63157-098-8 | ||
| 035 | |a (ZDB-191-BEX)11001846 | ||
| 035 | |a (OCoLC)900011106 | ||
| 035 | |a (DE-599)BVBBV045876030 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-1046 |a DE-1047 |a DE-706 | ||
| 082 | 0 | |a 659.144 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a AP 15900 |0 (DE-625)6945: |2 rvk | ||
| 084 | |a AP 17440 |0 (DE-625)7010: |2 rvk | ||
| 100 | 1 | |a Davis, Robert |d 1967- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Social media branding for small business |b the 5-sources model : a manifesto for your branding revolution |c Robert Davis |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2015 | |
| 300 | |a Online-Ressource (xvi, 118 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Digital and social media marketing and advertising collection | |
| 500 | |a Includes bibliographical references (pages 105-116) and index | ||
| 520 | |a Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- | ||
| 520 | |a 5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- | ||
| 520 | |a Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index | ||
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Social media | |
| 650 | 0 | 7 | |a Web-Seite |0 (DE-588)4356308-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gestaltung |0 (DE-588)4157139-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Klein- und Mittelbetrieb |0 (DE-588)4031031-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Website |0 (DE-588)4596172-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web |0 (DE-588)4363898-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a World Wide Web |0 (DE-588)4363898-3 |D s |
| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 3 | |a Website |0 (DE-588)4596172-4 |D s |
| 689 | 0 | 4 | |a Gestaltung |0 (DE-588)4157139-3 |D s |
| 689 | 0 | 5 | |a Klein- und Mittelbetrieb |0 (DE-588)4031031-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 1 | 1 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 1 | 2 | |a Web-Seite |0 (DE-588)4356308-9 |D s |
| 689 | 1 | 3 | |a Gestaltung |0 (DE-588)4157139-3 |D s |
| 689 | 1 | 4 | |a Klein- und Mittelbetrieb |0 (DE-588)4031031-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781631570988 |
| 856 | 4 | 0 | |u http://portal.igpublish.com/iglibrary/search/BEPB0000320.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-191-BEX |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031259248 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/othaw/detail.action?docID=1901828 |l FAW01 |p ZDB-30-PQE |q Einzelkauf (1 user) |x Aggregator |3 Volltext | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/othaw/detail.action?docID=1901828 |l FAW02 |p ZDB-30-PQE |q Einzelkauf (1 user) |x Aggegator |3 Volltext | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0000320.html |l FHN01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000320.html |l FWS01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000320.html |l FWS02 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000320.html |l UBY01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 724178 |
|---|---|
| _version_ | 1806188255107874816 |
| any_adam_object | |
| author | Davis, Robert 1967- |
| author_facet | Davis, Robert 1967- |
| author_role | aut |
| author_sort | Davis, Robert 1967- |
| author_variant | r d rd |
| building | Verbundindex |
| bvnumber | BV045876030 |
| classification_rvk | QP 650 AP 15900 AP 17440 |
| collection | ZDB-191-BEX ZDB-30-PQE |
| ctrlnum | (ZDB-191-BEX)11001846 (OCoLC)900011106 (DE-599)BVBBV045876030 |
| dewey-full | 659.144 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.144 |
| dewey-search | 659.144 |
| dewey-sort | 3659.144 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05878nmm a2200805zc 4500</leader><controlfield tag="001">BV045876030</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240422 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190514s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781631570995</subfield><subfield code="c">online</subfield><subfield code="9">978-1-63157-099-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781631570988</subfield><subfield code="9">978-1-63157-098-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-191-BEX)11001846</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)900011106</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045876030</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.144</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 15900</subfield><subfield code="0">(DE-625)6945:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17440</subfield><subfield code="0">(DE-625)7010:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Davis, Robert</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social media branding for small business</subfield><subfield code="b">the 5-sources model : a manifesto for your branding revolution</subfield><subfield code="c">Robert Davis</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (xvi, 118 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Digital and social media marketing and advertising collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 105-116) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Preface -- Power and validity -- Key questions -- 1. Why, what, and how? -- Community reboot -- First source: function, shared meaning and objective -- Second source: emotion and your brand loves me -- Third source: self-oriented actualization -- Fourth source: personal and social engagement -- Fifth source: collective relationships -- Next steps -- 2. The importance of social media branding -- Brand as app -- What is a social media community? -- The social media brand and your brand -- Functional vs. emotional -- Relationships and community -- Closing thoughts on the importance of social media branding -- 3. Source 1: functional social media brand -- Problem solving, information search, and feedback -- Prompt action -- Convenience and accessibility -- Closing thoughts on the functional brand -- 4. Source 2: emotional social media brand -- Problem alleviation -- Privilege -- Fantasy -- Curiosity -- Closing thoughts on the emotional brand -- </subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">5. Source 3: self-oriented social media brand -- Self-actualization -- Self-relevance -- Self-branding -- Life arrangements -- Closing thoughts on the self-oriented brand -- 6. Source 4: personal (social) media brand -- Experience exchange -- Community attachment -- Link building -- Social engagement -- Closing thoughts on the personal brand -- 7. Source 5: relational social media brand -- Personalized brand communication -- Fickle relational bonds -- Obliged relational bonds -- Preexisting relational bonds -- Emerged relational bonds -- Casual relational bonds -- Closing thoughts on the relational brand -- 8. Implementing social media branding -- Create functionality through product -- I love, service I use -- Create emotion by tapping into my feelings -- Create the personal and social -- Create relationship -- Being interactive and personal -- Closing thoughts -- 9. Brand building in action -- Case 1. Yarns with Erica and Jess -- Case 2. Westjet Xmas Cheer -- </subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Case 3. Fun with Bitstrips -- Case 4. Communication and social media -- Case 5. Banking and social media -- Case 6. Offline engagement and online community -- Case 7. The human factor -- Case 8. Not much spark in Spark.co.nz -- Suggestion readings -- Index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Web-Seite</subfield><subfield code="0">(DE-588)4356308-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gestaltung</subfield><subfield code="0">(DE-588)4157139-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Website</subfield><subfield code="0">(DE-588)4596172-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">World Wide Web</subfield><subfield code="0">(DE-588)4363898-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">World Wide Web</subfield><subfield code="0">(DE-588)4363898-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Website</subfield><subfield code="0">(DE-588)4596172-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Gestaltung</subfield><subfield code="0">(DE-588)4157139-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="5"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Web-Seite</subfield><subfield code="0">(DE-588)4356308-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Gestaltung</subfield><subfield code="0">(DE-588)4157139-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="4"><subfield code="a">Klein- und Mittelbetrieb</subfield><subfield code="0">(DE-588)4031031-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781631570988</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000320.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031259248</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/othaw/detail.action?docID=1901828</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">Einzelkauf (1 user)</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/othaw/detail.action?docID=1901828</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">Einzelkauf (1 user)</subfield><subfield code="x">Aggegator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0000320.html</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000320.html</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000320.html</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000320.html</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045876030 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:29:09Z |
| institution | BVB |
| isbn | 9781631570995 9781631570988 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259248 |
| oclc_num | 900011106 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-1046 DE-1047 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-1046 DE-1047 DE-706 |
| physical | Online-Ressource (xvi, 118 pages) |
| psigel | ZDB-191-BEX ZDB-30-PQE ZDB-30-PQE Einzelkauf (1 user) |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Digital and social media marketing and advertising collection |
| spellingShingle | Davis, Robert 1967- Social media branding for small business the 5-sources model : a manifesto for your branding revolution Internet advertising Branding (Marketing) Social media Web-Seite (DE-588)4356308-9 gnd Markenimage (DE-588)4136439-9 gnd Gestaltung (DE-588)4157139-3 gnd Soziale Software (DE-588)7550143-0 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Website (DE-588)4596172-4 gnd World Wide Web (DE-588)4363898-3 gnd Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4356308-9 (DE-588)4136439-9 (DE-588)4157139-3 (DE-588)7550143-0 (DE-588)4031031-0 (DE-588)4596172-4 (DE-588)4363898-3 (DE-588)4639271-3 (DE-588)4037589-4 |
| title | Social media branding for small business the 5-sources model : a manifesto for your branding revolution |
| title_auth | Social media branding for small business the 5-sources model : a manifesto for your branding revolution |
| title_exact_search | Social media branding for small business the 5-sources model : a manifesto for your branding revolution |
| title_full | Social media branding for small business the 5-sources model : a manifesto for your branding revolution Robert Davis |
| title_fullStr | Social media branding for small business the 5-sources model : a manifesto for your branding revolution Robert Davis |
| title_full_unstemmed | Social media branding for small business the 5-sources model : a manifesto for your branding revolution Robert Davis |
| title_short | Social media branding for small business |
| title_sort | social media branding for small business the 5 sources model a manifesto for your branding revolution |
| title_sub | the 5-sources model : a manifesto for your branding revolution |
| topic | Internet advertising Branding (Marketing) Social media Web-Seite (DE-588)4356308-9 gnd Markenimage (DE-588)4136439-9 gnd Gestaltung (DE-588)4157139-3 gnd Soziale Software (DE-588)7550143-0 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Website (DE-588)4596172-4 gnd World Wide Web (DE-588)4363898-3 gnd Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet advertising Branding (Marketing) Social media Web-Seite Markenimage Gestaltung Soziale Software Klein- und Mittelbetrieb Website World Wide Web Social Media Marketing |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000320.html |
| work_keys_str_mv | AT davisrobert socialmediabrandingforsmallbusinessthe5sourcesmodelamanifestoforyourbrandingrevolution |