Dynamic customer strategy: today's CRM
1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Maki...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2014
|
| Ausgabe: | First edition |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | 1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change |
| Beschreibung: | Part of: 2013 digital library Includes bibliographical references (pages 149-150) and index |
| Beschreibung: | Online-Ressource (156 pages) |
| ISBN: | 9781606496978 9781606496961 |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045875934 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606496978 9781606496961 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259152 |
| oclc_num | 867482208 |
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| physical | Online-Ressource (156 pages) |
| psigel | ZDB-191-BEX |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spellingShingle | Tanner, John F. Dynamic customer strategy today's CRM Customer relations / Management |
| title | Dynamic customer strategy today's CRM |
| title_auth | Dynamic customer strategy today's CRM |
| title_exact_search | Dynamic customer strategy today's CRM |
| title_full | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_fullStr | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_full_unstemmed | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_short | Dynamic customer strategy |
| title_sort | dynamic customer strategy today s crm |
| title_sub | today's CRM |
| topic | Customer relations / Management |
| topic_facet | Customer relations / Management |
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