Achieving service excellence: maximizing enterprise performance through innovation and technology

Preface -- 1. Service growth -- 2. Strategic differentiation -- 3. Operational excellence -- 4. Take charge, conclusions -- Notes -- References -- Index

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Bibliographische Detailangaben
1. Verfasser: Chang, C. M. 1935- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2014
Ausgabe:First edition
Schriftenreihe:Service systems and innovations in business and society collection
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Zusammenfassung:Preface -- 1. Service growth -- 2. Strategic differentiation -- 3. Operational excellence -- 4. Take charge, conclusions -- Notes -- References -- Index
As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services, namely, enhancing the strategic differentiation and operational excellence of their service enterprises; obviously, these executives and their employees need to develop the knowledge and skills required to achieve such success. This book discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue, how to justify projects financially, how to manage the development projects for innovative services, how to reach out to customers, and how to offer them superior service support
Beschreibung:Part of: 2013 digital library
Includes bibliographical references (pages 121-126) and index
Beschreibung:Online-Ressource (xiv, 130 pages)
ISBN:9781606495452
9781606495445