Customer-oriented marketing strategy: theory and practice
Preface -- Introduction -- Evolution of marketing concept into market orientation, a historical perspective -- Foundations and implications of market orientation as a philosophy, method, or strategy -- Market orientation strategy as an application of relationship marketing -- How to become a market-...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2013
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| Ausgabe: | 1st ed |
| Schriftenreihe: | Marketing strategy collection
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| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | Preface -- Introduction -- Evolution of marketing concept into market orientation, a historical perspective -- Foundations and implications of market orientation as a philosophy, method, or strategy -- Market orientation strategy as an application of relationship marketing -- How to become a market-oriented organization -- The antecedents of market orientation -- Implanting market orientation in organizations -- Measurement of market orientation -- Consequences of market orientation effect on organizational performance -- Market orientation in international markets -- Notes -- References -- Index This book is about customer orientation as a marketing strategy. It covers the vast literature on the subject and tries to combine the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations. The book starts with the classic marketing concept and then reviews important developments and research of the latest findings both from the theoretical and applied points of view. Examples, methodologies, policy measures, and strategies to be implemented in order to drive customer satisfaction are the backbone of this book. Both manufacturing and service businesses are addressed. This book also covers the relationships, applications, and steps to be taken to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce |
| Beschreibung: | Part of: 2013 digital library Includes bibliographical references (p. 147-156) and index |
| Beschreibung: | Online-Ressource (xii, 160 p.) |
| ISBN: | 9781606495216 |
Internformat
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Datensatz im Suchindex
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| author | Dalgic, Tevfik |
| author_facet | Dalgic, Tevfik |
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| dewey-full | 658.8 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV045875895 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606495216 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259114 |
| oclc_num | 834603467 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xii, 160 p.) |
| psigel | ZDB-191-BEX ZDB-191-BEX FHN_PDA_BEX_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spellingShingle | Dalgic, Tevfik Customer-oriented marketing strategy theory and practice Marketing Consumer satisfaction Relationship marketing Customer relations Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4316837-1 |
| title | Customer-oriented marketing strategy theory and practice |
| title_auth | Customer-oriented marketing strategy theory and practice |
| title_exact_search | Customer-oriented marketing strategy theory and practice |
| title_full | Customer-oriented marketing strategy theory and practice Tevfik Dalgic and Tulay Yeniceri |
| title_fullStr | Customer-oriented marketing strategy theory and practice Tevfik Dalgic and Tulay Yeniceri |
| title_full_unstemmed | Customer-oriented marketing strategy theory and practice Tevfik Dalgic and Tulay Yeniceri |
| title_short | Customer-oriented marketing strategy |
| title_sort | customer oriented marketing strategy theory and practice |
| title_sub | theory and practice |
| topic | Marketing Consumer satisfaction Relationship marketing Customer relations Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Marketing Consumer satisfaction Relationship marketing Customer relations Marketingstrategie Kundenorientierung |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000179.html |
| work_keys_str_mv | AT dalgictevfik customerorientedmarketingstrategytheoryandpractice AT yeniceritulay customerorientedmarketingstrategytheoryandpractice |