Innovative pricing strategies to increase profits:
List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Economics and finance collection
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 UBY01 FHN01 Volltext |
| Zusammenfassung: | List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions |
| Beschreibung: | Part of: 2012 digital library Includes bibliographical references (p. 133-136) and index |
| Beschreibung: | Online-Ressource (140 p.) |
| ISBN: | 9781606493823 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV045875853 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606493823 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259072 |
| oclc_num | 808991411 |
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| physical | Online-Ressource (140 p.) |
| psigel | ZDB-191-BEX |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Economics and finance collection |
| spellingShingle | Marburger, Daniel R. Innovative pricing strategies to increase profits Pricing Open price system Internet auctions Internetauktion (DE-588)7542673-0 gnd Preissystem (DE-588)4115622-5 gnd |
| subject_GND | (DE-588)7542673-0 (DE-588)4115622-5 |
| title | Innovative pricing strategies to increase profits |
| title_auth | Innovative pricing strategies to increase profits |
| title_exact_search | Innovative pricing strategies to increase profits |
| title_full | Innovative pricing strategies to increase profits Daniel Marburger |
| title_fullStr | Innovative pricing strategies to increase profits Daniel Marburger |
| title_full_unstemmed | Innovative pricing strategies to increase profits Daniel Marburger |
| title_short | Innovative pricing strategies to increase profits |
| title_sort | innovative pricing strategies to increase profits |
| topic | Pricing Open price system Internet auctions Internetauktion (DE-588)7542673-0 gnd Preissystem (DE-588)4115622-5 gnd |
| topic_facet | Pricing Open price system Internet auctions Internetauktion Preissystem |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000137.html |
| work_keys_str_mv | AT marburgerdanielr innovativepricingstrategiestoincreaseprofits |