Expanding customer service as a profit center: striving for excellence and competitive advantage

Preface -- 1. Customer service as a profit center -- 2. Looking at the organization -- 3. The customer-service business -- 4. Customer service in action -- 5. The quest for customer-service excellence -- 6. Looking at customer service by type of business -- Index

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Bibliographische Detailangaben
1. Verfasser: Reider, Rob 1940- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2012
Ausgabe:1st ed
Schriftenreihe:Marketing strategy collection
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Zusammenfassung:Preface -- 1. Customer service as a profit center -- 2. Looking at the organization -- 3. The customer-service business -- 4. Customer service in action -- 5. The quest for customer-service excellence -- 6. Looking at customer service by type of business -- Index
Striving for excellence in customer service to gain the competitive advantage is the keystone for the business to grow and prosper in the right direction so that it builds through repetitive sales to existing customers and referrals to potential customers. If customer service is looked at as a major business component and all customers are treated with excellence prior to the sale, during the sale, and after the sale, customer service will become a profit center that builds sales dollars to the top line and real profits to the bottom line. It is just as easy to provide really excellent customer service, as it is to deliver poor customer service that drives the customers to the competition
Beschreibung:Part of: 2012 digital library. - Includes index
Beschreibung:Online-Ressource (xiv, 153 p.)
ISBN:9781606494615