Pricing segmentation and analytics:
1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
c2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts |
| Beschreibung: | Includes bibliographical references (p. 147-151) and index |
| Beschreibung: | Online-Ressource (160 p.) |
| ISBN: | 9781606492581 |
Internformat
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Datensatz im Suchindex
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| dewey-sort | 3658.816 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV045875837 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606492581 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259056 |
| oclc_num | 774870137 |
| open_access_boolean | |
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| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (160 p.) |
| psigel | ZDB-191-BEX |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spellingShingle | Bodea, Tudor Pricing segmentation and analytics Pricing Revenue management Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4047118-4 |
| title | Pricing segmentation and analytics |
| title_auth | Pricing segmentation and analytics |
| title_exact_search | Pricing segmentation and analytics |
| title_full | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_fullStr | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_full_unstemmed | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_short | Pricing segmentation and analytics |
| title_sort | pricing segmentation and analytics |
| topic | Pricing Revenue management Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Pricing Revenue management Market segmentation Marktsegmentierung Preispolitik |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000119.html |
| work_keys_str_mv | AT bodeatudor pricingsegmentationandanalytics AT fergusonmark pricingsegmentationandanalytics |