APA (7th ed.) Citation

Sanders, G. L. (2012). Developing new products and services: Learning, differentiation, and innovation. Business Expert Press.

Chicago Style (17th ed.) Citation

Sanders, G. Lawrence. Developing New Products and Services: Learning, Differentiation, and Innovation. [New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business Expert Press, 2012.

MLA (9th ed.) Citation

Sanders, G. Lawrence. Developing New Products and Services: Learning, Differentiation, and Innovation. Business Expert Press, 2012.