Developing new products and services: learning, differentiation, and innovation
Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
c2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Marketing research collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 URL des Erstveröffentlichers |
| Zusammenfassung: | Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities |
| Beschreibung: | "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." Includes bibliographical references (p. 327-335) and index |
| Beschreibung: | Online-Ressource (xx, 340 p.) |
| ISBN: | 9781606492420 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045875800 | ||
| 003 | DE-604 | ||
| 005 | 20240418 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190514s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781606492420 |c electronic bk. |9 978-1-60649-242-0 | ||
| 024 | 7 | |a 10.4128/9781606492420 |2 doi | |
| 035 | |a (ZDB-191-BEX)10504208 | ||
| 035 | |a (OCoLC)767701983 | ||
| 035 | |a (DE-599)BVBBV045875800 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-706 | ||
| 082 | 0 | |a 658.575 |2 22 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Sanders, G. Lawrence |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Developing new products and services |b learning, differentiation, and innovation |c G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| 250 | |a 1st ed | ||
| 264 | 1 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c c2012 | |
| 300 | |a Online-Ressource (xx, 340 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing research collection | |
| 500 | |a "For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com." | ||
| 500 | |a Includes bibliographical references (p. 327-335) and index | ||
| 520 | |a Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index | ||
| 520 | |a The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities | ||
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product differentiation | |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktdifferenzierung |0 (DE-588)4126360-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Produktentwicklung |0 (DE-588)4139402-1 |D s |
| 689 | 0 | 1 | |a Produktdifferenzierung |0 (DE-588)4126360-1 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Huefner, Ronald J. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781606492413 |
| 856 | 4 | 0 | |u http://portal.igpublish.com/iglibrary/search/BEPB0000079.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-191-BEX | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031259019 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/BEPB0000079.html |l FHN01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000079.html |l FWS01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000079.html |l FWS02 |p ZDB-191-BEX |x Verlag |3 Volltext | |
| 966 | e | |u http://portal.igpublish.com/iglibrary/search/BEPB0000079.html |l UBY01 |p ZDB-191-BEX |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 723951 |
|---|---|
| _version_ | 1824554837578088449 |
| any_adam_object | |
| author | Sanders, G. Lawrence |
| author_facet | Sanders, G. Lawrence |
| author_role | aut |
| author_sort | Sanders, G. Lawrence |
| author_variant | g l s gl gls |
| building | Verbundindex |
| bvnumber | BV045875800 |
| classification_rvk | QP 624 |
| collection | ZDB-191-BEX |
| ctrlnum | (ZDB-191-BEX)10504208 (OCoLC)767701983 (DE-599)BVBBV045875800 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04313nmm a2200613zc 4500</leader><controlfield tag="001">BV045875800</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240418 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190514s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606492420</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-60649-242-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4128/9781606492420</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-191-BEX)10504208</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)767701983</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045875800</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.575</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sanders, G. Lawrence</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Developing new products and services</subfield><subfield code="b">learning, differentiation, and innovation</subfield><subfield code="c">G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[New York, N.Y.] (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">c2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (xx, 340 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing research collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"For PowerPoint slides and other supplemental materials that accompany this book, please visit www.glsanders.wordpress.com."</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 327-335) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Preface -- Acknowledgments -- 1. Understanding entrepreneurship, diffusion, and R&D in the context of monopolistic competition -- 2. Fundamental concepts of product and price differentiation -- 3. Differentiation in action -- 4. The role of dynamic tension in constructing versioning and product differentiation curves -- 5. Examples of product differentiation and versioning curves -- 6. Facilitating creativity and innovation -- 7. Conceptualizing products and services using the FAD template -- 8. Strategic planning approaches for product differentiation and innovation -- 9. The ten-ten planning process: crafting a business story -- 10. Lock-in and revenue growth -- 11. Valuing the business -- 12. Developing a business plan -- 13. Project management for new product and services development -- 14. Re-priming the business using real options concepts -- 15. Wrap-up -- Notes -- References -- Index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product differentiation</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktdifferenzierung</subfield><subfield code="0">(DE-588)4126360-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Produktdifferenzierung</subfield><subfield code="0">(DE-588)4126360-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Huefner, Ronald J.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781606492413</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000079.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-191-BEX</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031259019</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/BEPB0000079.html</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000079.html</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000079.html</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://portal.igpublish.com/iglibrary/search/BEPB0000079.html</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-191-BEX</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045875800 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:07Z |
| institution | BVB |
| isbn | 9781606492420 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031259019 |
| oclc_num | 767701983 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-706 |
| physical | Online-Ressource (xx, 340 p.) |
| psigel | ZDB-191-BEX |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing research collection |
| spellingShingle | Sanders, G. Lawrence Developing new products and services learning, differentiation, and innovation New products Product differentiation Produktinnovation (DE-588)4047346-6 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktdifferenzierung (DE-588)4126360-1 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4139402-1 (DE-588)4126360-1 |
| title | Developing new products and services learning, differentiation, and innovation |
| title_auth | Developing new products and services learning, differentiation, and innovation |
| title_exact_search | Developing new products and services learning, differentiation, and innovation |
| title_full | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_fullStr | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_full_unstemmed | Developing new products and services learning, differentiation, and innovation G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] |
| title_short | Developing new products and services |
| title_sort | developing new products and services learning differentiation and innovation |
| title_sub | learning, differentiation, and innovation |
| topic | New products Product differentiation Produktinnovation (DE-588)4047346-6 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktdifferenzierung (DE-588)4126360-1 gnd |
| topic_facet | New products Product differentiation Produktinnovation Produktentwicklung Produktdifferenzierung |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000079.html |
| work_keys_str_mv | AT sandersglawrence developingnewproductsandserviceslearningdifferentiationandinnovation AT huefnerronaldj developingnewproductsandserviceslearningdifferentiationandinnovation |