Top market strategy: applying the 80/20 rule
Lists of illustrations -- List of tables -- Foreword -- Preface -- Part I. Marketing fundamentals -- 1. Essentials of marketing -- 2. Decisions about customer surveys -- Part II. The 80/20 rule -- 3. The Pareto distribution -- 4. Applications of the 80/20 rule -- Part III. Application to profit from...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2011
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | Lists of illustrations -- List of tables -- Foreword -- Preface -- Part I. Marketing fundamentals -- 1. Essentials of marketing -- 2. Decisions about customer surveys -- Part II. The 80/20 rule -- 3. The Pareto distribution -- 4. Applications of the 80/20 rule -- Part III. Application to profit from customers -- 5. Segmentation by profit from customers -- 6. Steps of profitability segmentation -- Part IV. How to increase profit from customers -- 7. Interview diverse customers -- 8. Create the customer survey -- 9. Survey customers and analyze responses -- 10. Define the profitability segments -- 11. Distinguish the top market segment -- 12. Evaluate and target the top market segment -- 13. Create research-driven marketing strategies -- 14. Quadruple profit from customers -- Appendix 1. Report on overall JetSpray customers -- Appendix 2. Report on JetSpray's top market segment -- Appendix 3. How to analyze overall customers -- Appendix 4. How to segment customers by profitability -- Appendix 5. How to profile a target market -- Appendix 6. Data worksheet in Microsoft Excel -- Notes -- References -- Index Research verifies that the 80/20 rule summarizes the stable relationship of inputs to outputs-- including the impact of customers on the profit of a business. According to this universal law, a business can predict that the most profitable 20% of its customers generates 80% of its profit from customers and that customers in this top market segment are 16 times more profitable than customers in the bottom market segment. Thus when a business replaces all customers in the bottom market segment with new customers in the top market segment, the business can expect to quadruple its profit from customers |
| Beschreibung: | Includes bibliographical references (p. [109]) and index |
| Beschreibung: | Online-Ressource (x, 113 p.) |
| ISBN: | 9781606493113 |
Internformat
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| 520 | |a Lists of illustrations -- List of tables -- Foreword -- Preface -- Part I. Marketing fundamentals -- 1. Essentials of marketing -- 2. Decisions about customer surveys -- Part II. The 80/20 rule -- 3. The Pareto distribution -- 4. Applications of the 80/20 rule -- Part III. Application to profit from customers -- 5. Segmentation by profit from customers -- 6. Steps of profitability segmentation -- Part IV. How to increase profit from customers -- 7. Interview diverse customers -- 8. Create the customer survey -- 9. Survey customers and analyze responses -- 10. Define the profitability segments -- 11. Distinguish the top market segment -- 12. Evaluate and target the top market segment -- 13. Create research-driven marketing strategies -- 14. Quadruple profit from customers -- Appendix 1. Report on overall JetSpray customers -- Appendix 2. Report on JetSpray's top market segment -- Appendix 3. How to analyze overall customers -- Appendix 4. How to segment customers by profitability -- Appendix 5. How to profile a target market -- Appendix 6. Data worksheet in Microsoft Excel -- Notes -- References -- Index | ||
| 520 | |a Research verifies that the 80/20 rule summarizes the stable relationship of inputs to outputs-- including the impact of customers on the profit of a business. According to this universal law, a business can predict that the most profitable 20% of its customers generates 80% of its profit from customers and that customers in this top market segment are 16 times more profitable than customers in the bottom market segment. Thus when a business replaces all customers in the bottom market segment with new customers in the top market segment, the business can expect to quadruple its profit from customers | ||
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Datensatz im Suchindex
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| author | Kruger, Elizabeth Rush |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV045875795 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606493113 |
| language | English |
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| publisher | Business Expert Press |
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| series2 | Marketing strategy collection |
| spellingShingle | Kruger, Elizabeth Rush Top market strategy applying the 80/20 rule Marketing / Management Customer relations / Management Profit |
| title | Top market strategy applying the 80/20 rule |
| title_auth | Top market strategy applying the 80/20 rule |
| title_exact_search | Top market strategy applying the 80/20 rule |
| title_full | Top market strategy applying the 80/20 rule Elizabeth Rush Kruger |
| title_fullStr | Top market strategy applying the 80/20 rule Elizabeth Rush Kruger |
| title_full_unstemmed | Top market strategy applying the 80/20 rule Elizabeth Rush Kruger |
| title_short | Top market strategy |
| title_sort | top market strategy applying the 80 20 rule |
| title_sub | applying the 80/20 rule |
| topic | Marketing / Management Customer relations / Management Profit |
| topic_facet | Marketing / Management Customer relations / Management Profit |
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