Revenue management: a path to increased profits
Preface -- Acknowledgments -- 1. Introduction to revenue management -- 2. Applications of revenue management -- 3. Tools for analysis of revenue management -- 4. Tools for analysis of revenue management, continued -- 5. Revenue management and capacity analysis -- 6. Revenue management and the theory...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2011
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Managerial accounting collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | Preface -- Acknowledgments -- 1. Introduction to revenue management -- 2. Applications of revenue management -- 3. Tools for analysis of revenue management -- 4. Tools for analysis of revenue management, continued -- 5. Revenue management and capacity analysis -- 6. Revenue management and the theory of constraints -- 7. Elements of pricing -- 8. Revenue management techniques -- 9. Relating revenue management to customer value -- 10. Customer reactions to revenue management techniques -- 11. Assessing the profitability of customers -- 12. Making revenue management decisions -- 13. The future of revenue management -- Notes -- References -- Index This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations |
| Beschreibung: | Includes bibliographical references (p. 135-139) and index |
| Beschreibung: | Online-Ressource (x, 145 p.) |
| ISBN: | 9781606491423 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045875790 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606491423 |
| language | English |
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| oclc_num | 764565699 |
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| physical | Online-Ressource (x, 145 p.) |
| psigel | ZDB-191-BEX |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Managerial accounting collection |
| spellingShingle | Huefner, Ronald J. Revenue management a path to increased profits Revenue management Revenue Management (DE-588)4444408-4 gnd |
| subject_GND | (DE-588)4444408-4 |
| title | Revenue management a path to increased profits |
| title_auth | Revenue management a path to increased profits |
| title_exact_search | Revenue management a path to increased profits |
| title_full | Revenue management a path to increased profits Ronald J. Huefner |
| title_fullStr | Revenue management a path to increased profits Ronald J. Huefner |
| title_full_unstemmed | Revenue management a path to increased profits Ronald J. Huefner |
| title_short | Revenue management |
| title_sort | revenue management a path to increased profits |
| title_sub | a path to increased profits |
| topic | Revenue management Revenue Management (DE-588)4444408-4 gnd |
| topic_facet | Revenue management Revenue Management |
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| work_keys_str_mv | AT huefnerronaldj revenuemanagementapathtoincreasedprofits |