Revenue management in service organizations:

Preface -- 1. Revenue management: an overview -- 2. Relating your business to its environment, building strategy from internal and external analysis -- 3. Pricing strategies and yield management -- 4. Process management -- 5. Cost and capacity management -- 6. Performance measurement -- 7. Summary -...

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Bibliographische Detailangaben
1. Verfasser: Rouse, Paul 1951- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2011, c2010
Ausgabe:1st ed
Schriftenreihe:Managerial accounting collection
Schlagworte:
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Zusammenfassung:Preface -- 1. Revenue management: an overview -- 2. Relating your business to its environment, building strategy from internal and external analysis -- 3. Pricing strategies and yield management -- 4. Process management -- 5. Cost and capacity management -- 6. Performance measurement -- 7. Summary -- Notes -- References -- Index
Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations, where revenue considerations are inextricably linked to the activities performed. While our focus is on service organizations, any organization will find something of value in this book
Beschreibung:Includes bibliographical references (p. 153-160) and index
Beschreibung:Online-Ressource (x, 167 p.)
ISBN:9781606491485