Consumer behavior: women and shopping

1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Huddleston, Patricia (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2011
Ausgabe:1st ed
Schriftenreihe:Consumer behavior collection
Schlagworte:
Online-Zugang:DE-92
DE-863
DE-862
DE-706
URL des Erstveröffentlichers
Zusammenfassung:1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business
Beschreibung:Includes bibliographical references (p. 113-128) and index
Beschreibung:Online-Ressource (132 p.)
ISBN:9781606491683