A practitioner's guide to public relations research, measurement and evaluation:
Part I. Introduction to public relations research, measurement, and evaluation -- Chapter 1. Introduction to research and evaluation in public relations -- Chapter 2. The business of public relations -- Chapter 3. Measuring public relations outcomes -- Part II. Qualitative methods for effective publ...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2010
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Public relations collection
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UBY01 Volltext |
| Zusammenfassung: | Part I. Introduction to public relations research, measurement, and evaluation -- Chapter 1. Introduction to research and evaluation in public relations -- Chapter 2. The business of public relations -- Chapter 3. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- Chapter 4. Secondary research -- Chapter 5. Qualitative research methodologies -- Chapter 6. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- Chapter 7. Survey methodology -- Chapter 8. Statistical analysis -- Chapter 9. Sampling -- Part IV. Wrapping up -- Chapter 10. Best practices in public relations research, measurement, and evaluation -- Appendix. Dictionary of public relations, measurement and research -- Notes -- References -- Index This volume introduces the reader to the world of research and public relations research in particular. It takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answer the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences. By the end of the book, the reader will not be a research expert but will understand why and how research is conducted. Further, the reader will be able to apply best practice standards to any research done by supply side vendors or internal research departments |
| Beschreibung: | Includes bibliographical references (p. [219]-222) and index |
| Beschreibung: | Online-Ressource (x, 229 p.) |
| ISBN: | 9781606491027 1606491024 |
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| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045875761 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606491027 1606491024 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031258980 |
| oclc_num | 650219671 |
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| physical | Online-Ressource (x, 229 p.) |
| psigel | ZDB-191-BEX |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Public relations collection |
| spellingShingle | Stacks, Don W. A practitioner's guide to public relations research, measurement and evaluation Public relations / Research |
| title | A practitioner's guide to public relations research, measurement and evaluation |
| title_auth | A practitioner's guide to public relations research, measurement and evaluation |
| title_exact_search | A practitioner's guide to public relations research, measurement and evaluation |
| title_full | A practitioner's guide to public relations research, measurement and evaluation Don W. Stacks and David Michaelson |
| title_fullStr | A practitioner's guide to public relations research, measurement and evaluation Don W. Stacks and David Michaelson |
| title_full_unstemmed | A practitioner's guide to public relations research, measurement and evaluation Don W. Stacks and David Michaelson |
| title_short | A practitioner's guide to public relations research, measurement and evaluation |
| title_sort | a practitioner s guide to public relations research measurement and evaluation |
| topic | Public relations / Research |
| topic_facet | Public relations / Research |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000040.html |
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