A strategic and tactical approach to global business ethics:

Preface -- Executive summary -- Chapter 1. Ethics in commerce -- Chapter 2. Ethics and the strategic determination -- Chapter 3. Ethical value development -- Chapter 4. Time for a change? -- Chapter 5. A universal code template -- Chapter 6. Global ethical strategies and conclusions -- Notes -- Refe...

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Bibliographische Detailangaben
1. Verfasser: Beer, Lawrence A. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2010
Ausgabe:1st ed
Schriftenreihe:International business collection
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Zusammenfassung:Preface -- Executive summary -- Chapter 1. Ethics in commerce -- Chapter 2. Ethics and the strategic determination -- Chapter 3. Ethical value development -- Chapter 4. Time for a change? -- Chapter 5. A universal code template -- Chapter 6. Global ethical strategies and conclusions -- Notes -- References -- Index
The inclusion of ethically driven elements into the strategic-planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity and to whatever degree or scale are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value
Beschreibung:Includes bibliographical references (p. 231-235) and index
Beschreibung:Online-Ressource (xx, 242 p.)
ISBN:9781606491461