Conscious branding:
Introduction: three objectives -- Chapter 1. The importance of brands -- Chapter 2. Brand confusion -- Chapter 3. The three lessons of conscious branding -- Chapter 4. The context of brand -- Chapter 5. The brand map -- Chapter 6. Building the brand foundation -- Chapter 7. Brand distribution -- Cha...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2009
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 FHN01 Volltext |
| Zusammenfassung: | Introduction: three objectives -- Chapter 1. The importance of brands -- Chapter 2. Brand confusion -- Chapter 3. The three lessons of conscious branding -- Chapter 4. The context of brand -- Chapter 5. The brand map -- Chapter 6. Building the brand foundation -- Chapter 7. Brand distribution -- Chapter 8. Marketing communications -- Chapter 9. Product/service design -- Chapter 10. Operations -- Chapter 11. Brand structure -- Chapter 12. The other side of the relationship -- Conclusion -- Appendix -- Index Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding is targeted to anyone who understands the need to differentiate their organization from competitors. The process works equally well for Fortune 500 companies and local service, manufacturing, and retail businesses. The book takes the reader through a linear process, beginning with building a brand platform and then showing how to maintain a consistent brand through marketing communications, product/service design, and operations |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | Online-Ressource (132 p. ill.) |
| ISBN: | 9781606490594 1606490591 |
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| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV045875740 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T14:27:43Z |
| institution | BVB |
| isbn | 9781606490594 1606490591 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031258959 |
| oclc_num | 608624878 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 |
| physical | Online-Ressource (132 p. ill.) |
| psigel | ZDB-191-BEX |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spellingShingle | Funk, David Conscious branding Branding (Marketing) Business names Brand name products |
| title | Conscious branding |
| title_auth | Conscious branding |
| title_exact_search | Conscious branding |
| title_full | Conscious branding David Funk and Anne Marie Levis |
| title_fullStr | Conscious branding David Funk and Anne Marie Levis |
| title_full_unstemmed | Conscious branding David Funk and Anne Marie Levis |
| title_short | Conscious branding |
| title_sort | conscious branding |
| topic | Branding (Marketing) Business names Brand name products |
| topic_facet | Branding (Marketing) Business names Brand name products |
| url | http://portal.igpublish.com/iglibrary/search/BEPB0000019.html |
| work_keys_str_mv | AT funkdavid consciousbranding AT levisannemarie consciousbranding |