Managing your intellectual property assets:

Why you need intellectual property protection -- What is patentable -- The parts of a patent -- Using a patent -- Should you patent -- Secrecy -- Copyrights -- Trademarks -- Conclusion

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Shane, Scott Andrew 1964- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2008
Ausgabe:1st ed
Schriftenreihe:Entrepreneurship and small business management collection
Schlagworte:
Online-Zugang:FWS01
FWS02
FHN01
Volltext
Zusammenfassung:Why you need intellectual property protection -- What is patentable -- The parts of a patent -- Using a patent -- Should you patent -- Secrecy -- Copyrights -- Trademarks -- Conclusion
We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company
Beschreibung:Includes bibliographical references (p. 51-58) and index
Beschreibung:Online-Ressource (ix, 63 p.)
ISBN:9781606490280
1606490281