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| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045874923 | ||
| 003 | DE-604 | ||
| 005 | 20210426 | ||
| 007 | t | ||
| 008 | 190514s2019 a||| |||| 00||| eng d | ||
| 020 | |a 9781473760271 |9 978-1-4737-6027-1 | ||
| 035 | |a (OCoLC)1101912766 | ||
| 035 | |a (DE-599)BVBBV045874923 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-573 |a DE-91 |a DE-N2 | ||
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a WIR 810 |2 stub | ||
| 245 | 1 | 0 | |a Marketing |b concepts and strategies |c Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Coventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Raymond J. Harbert College of Business, Auburn University) |
| 246 | 1 | 3 | |a Marketing concepts and strategies |
| 250 | |a 8th edition | ||
| 264 | 1 | |a Andover, Hampshire U.K. |b Cengage |c [2019] | |
| 300 | |a xiv, 814 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dibb, Sally |d 1963- |0 (DE-588)1099944635 |4 aut | |
| 700 | 1 | |a Simkin, Lyndon |d 1961- |0 (DE-588)113519419X |4 aut | |
| 700 | 1 | |a Pride, William M. |0 (DE-588)170564193 |4 aut | |
| 700 | 1 | |a Ferrell, O. C. |d 1943- |0 (DE-588)124804926 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031258156 | ||
Datensatz im Suchindex
| _version_ | 1804180019141935104 |
|---|---|
| any_adam_object | |
| author | Dibb, Sally 1963- Simkin, Lyndon 1961- Pride, William M. Ferrell, O. C. 1943- |
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| author_facet | Dibb, Sally 1963- Simkin, Lyndon 1961- Pride, William M. Ferrell, O. C. 1943- |
| author_role | aut aut aut aut |
| author_sort | Dibb, Sally 1963- |
| author_variant | s d sd l s ls w m p wm wmp o c f oc ocf |
| building | Verbundindex |
| bvnumber | BV045874923 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810 |
| ctrlnum | (OCoLC)1101912766 (DE-599)BVBBV045874923 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8th edition |
| format | Book |
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| id | DE-604.BV045874923 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:29:06Z |
| institution | BVB |
| isbn | 9781473760271 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031258156 |
| oclc_num | 1101912766 |
| open_access_boolean | |
| owner | DE-1050 DE-573 DE-91 DE-BY-TUM DE-N2 |
| owner_facet | DE-1050 DE-573 DE-91 DE-BY-TUM DE-N2 |
| physical | xiv, 814 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Cengage |
| record_format | marc |
| spelling | Marketing concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Coventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Raymond J. Harbert College of Business, Auburn University) Marketing concepts and strategies 8th edition Andover, Hampshire U.K. Cengage [2019] xiv, 814 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Dibb, Sally 1963- (DE-588)1099944635 aut Simkin, Lyndon 1961- (DE-588)113519419X aut Pride, William M. (DE-588)170564193 aut Ferrell, O. C. 1943- (DE-588)124804926 aut |
| spellingShingle | Dibb, Sally 1963- Simkin, Lyndon 1961- Pride, William M. Ferrell, O. C. 1943- Marketing concepts and strategies Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing concepts and strategies |
| title_alt | Marketing concepts and strategies |
| title_auth | Marketing concepts and strategies |
| title_exact_search | Marketing concepts and strategies |
| title_full | Marketing concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Coventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Raymond J. Harbert College of Business, Auburn University) |
| title_fullStr | Marketing concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Coventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Raymond J. Harbert College of Business, Auburn University) |
| title_full_unstemmed | Marketing concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Coventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Raymond J. Harbert College of Business, Auburn University) |
| title_short | Marketing |
| title_sort | marketing concepts and strategies |
| title_sub | concepts and strategies |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT dibbsally marketingconceptsandstrategies AT simkinlyndon marketingconceptsandstrategies AT pridewilliamm marketingconceptsandstrategies AT ferrelloc marketingconceptsandstrategies |