Basic marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill Irwin
2014
|
| Ausgabe: | 19. ed., internat. student ed |
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XXXIX, 726, 11S |
| ISBN: | 1259060764 9781259060762 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20190612 | ||
| 007 | t | ||
| 008 | 190507s2014 |||| 00||| eng d | ||
| 020 | |a 1259060764 |9 1-259-06076-4 | ||
| 020 | |a 9781259060762 |9 978-1-259-06076-2 | ||
| 035 | |a (OCoLC)930993112 | ||
| 035 | |a (DE-599)GBV745433979 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Perreault, William D. |e Verfasser |0 (DE-588)170141470 |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a marketing strategy planning approach |c William D. Perreault; Joseph P. Cannon Ph. D; E. Jerome McCarthy |
| 250 | |a 19. ed., internat. student ed | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Irwin |c 2014 | |
| 300 | |a XXXIX, 726, 11S | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031247027 | ||
Datensatz im Suchindex
| _version_ | 1804180002363670528 |
|---|---|
| any_adam_object | |
| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)170141470 (DE-588)12861949X |
| author_facet | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp j p c jp jpc e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV045863587 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)930993112 (DE-599)GBV745433979 |
| discipline | Wirtschaftswissenschaften |
| edition | 19. ed., internat. student ed |
| format | Book |
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| id | DE-604.BV045863587 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:28:50Z |
| institution | BVB |
| isbn | 1259060764 9781259060762 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031247027 |
| oclc_num | 930993112 |
| open_access_boolean | |
| owner | DE-Aug4 |
| owner_facet | DE-Aug4 |
| physical | XXXIX, 726, 11S |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Perreault, William D. Verfasser (DE-588)170141470 aut Basic marketing a marketing strategy planning approach William D. Perreault; Joseph P. Cannon Ph. D; E. Jerome McCarthy 19. ed., internat. student ed New York, NY McGraw-Hill Irwin 2014 XXXIX, 726, 11S txt rdacontent n rdamedia nc rdacarrier Includes index Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketing (DE-588)4037589-4 s DE-604 Cannon, Joseph P. Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Basic marketing a marketing strategy planning approach Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Basic marketing a marketing strategy planning approach |
| title_auth | Basic marketing a marketing strategy planning approach |
| title_exact_search | Basic marketing a marketing strategy planning approach |
| title_full | Basic marketing a marketing strategy planning approach William D. Perreault; Joseph P. Cannon Ph. D; E. Jerome McCarthy |
| title_fullStr | Basic marketing a marketing strategy planning approach William D. Perreault; Joseph P. Cannon Ph. D; E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a marketing strategy planning approach William D. Perreault; Joseph P. Cannon Ph. D; E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement |
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