Globalizing Asian religions: management and marketing
This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fi...
Gespeichert in:
| Weitere Verfasser: | , , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
[2019]
|
| Schriftenreihe: | Global Asia
8 |
| Schlagworte: | |
| Online-Zugang: | Klappentext |
| Zusammenfassung: | This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions |
| Beschreibung: | 378 Seiten Illustrationen |
| ISBN: | 9789462981447 |
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| 520 | 3 | |a This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions | |
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Datensatz im Suchindex
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| adam_text |
GLOBALIZING ASIAN RELIGIONS: MANAGEMENTAND MARKETING BRINGS
TOGETHER
THE
INSIGHTS
OF
THEORIES
OF
MANAGEMENT AND MARKETING
TO
GIVE
AN ORIGINAL VIEW
OF
THE ORGANIZATIONAL DYNAMICS
OF
GLOBALIZING
ASIAN
NEW RELIGIOUS MOVEMENTS
(NRMS)
AND ESTABLISHED RELIGIONS. SEVENTEEN AUTHORS
IN
THIS COLLECTION HAVE
RECAST THEIR DATA ON INDIVIDUAL ASIAN RELIGIONS AND SOCIAL MOVEMENTS TO
FOCUS ON THE WAY THESE ORGANIZATIONS ARE MANAGED IN AN
OVERSEAS
OR GLOBAL
CONTEXT, BY EXAMINING THE STRUCTURE, ORGANIZATIONAL CULTURE, MANAGEMENT
STYLE, LEADERSHIP PRINCIPLES AND MARKETING STRATEGIES OF THE RELIGIOUS
MOVEMENTS THEY HAD HITHERTO STUDIED FROM THE PERSPECTIVE OF
THE
SOCIOLOGY
OF
RELIGION, OR RELIGIOUS STUDIES. THE
BOOK
EXAMINES STRATEGIES FOR GLOBAL
PROSELYTIZATION AND OUTCOMES IN A VARIETY OF LOCAL ETHNOGRAPHIC
CONTEXTS,
THUS CONTRIBUTING TO THE SCHOLARLY WORK ON THE ^LOCALIZATION' OF
RELIGIONS.
DR
WENDY SMITH, FORMERLY SENIOR LECTURER IN MANAGEMENT AND
JAPANESE
STUDIES AT MONASH UNIVERSITY, IS AN ANTHROPOLOGIST IN THE FIELDS OF
MANAGEMENT, RELIGION AND ASIAN STUDIES.
DR
HIROCHIKA NAKAMAKI, DIRECTOR-GENERAL OF THE SUITA
CITY
MUSEUM,
PROFESSOR
EMERITUS,
NATIONAL MUSEUM OF ETHNOLOGY, JAPAN, AND PRESIDENT OF
THE SENRI FOUNDATION, IS AN ANTHROPOLOGIST
OF
JAPANESE
RELIGIONS,
JAPANESE
MANAGEMENT AND CALENDAR STUDIES.
DR
LOUELLA MATSUNAGA, SENIOR LECTURER IN THE ANTHROPOLOGY OF JAPAN,
OXFORD
BROOKES UNIVERSITY, RESEARCHES
GENDER
IN
JAPANESE
COMPANIES,
BRANDING, AND
JAPANESE
RELIGIONS OUTSIDE JAPAN.
DR
TAMASIN RAMSAY IS AN APPLIED ANTHROPOLOGIST
WITH
SPECIAL EXPERTISE IN
THE BRAHMA KUMARIS, A FORMER NGO REPRESENTATIVE TO THE UNITED NATIONS
(NEW
YORK)
FOR THE BRAHMA
KUMARIS,
AND AN ACTIVIST AND RESEARCHER IN THE
ANIMAL
LIBERATION MOVEMENT. |
| any_adam_object | 1 |
| author2 | Smith, Wendy 1951- Nakamaki, Hirochika 1947- Matsunaga, Louella 1959- Ramsay, Tamasin 1969- |
| author2_role | edt edt edt edt |
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| author_GND | (DE-588)1127273337 (DE-588)172589789 (DE-588)1224707893 (DE-588)1224709055 |
| author_facet | Smith, Wendy 1951- Nakamaki, Hirochika 1947- Matsunaga, Louella 1959- Ramsay, Tamasin 1969- |
| building | Verbundindex |
| bvnumber | BV045862692 |
| callnumber-first | D - World History |
| callnumber-label | DS31-35 |
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| callnumber-search | DS31-35.2 |
| callnumber-sort | DS 231 235.2 |
| callnumber-subject | DS - Asia |
| classification_rvk | BE 5409 |
| ctrlnum | (OCoLC)1104911410 (DE-599)BSZ51764147X |
| dewey-full | 950 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 950 - History of Asia |
| dewey-raw | 950 |
| dewey-search | 950 |
| dewey-sort | 3950 |
| dewey-tens | 950 - History of Asia |
| discipline | Geschichte Theologie / Religionswissenschaften |
| format | Book |
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| spelling | Globalizing Asian religions management and marketing edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay Amsterdam Amsterdam University Press [2019] 378 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Global Asia 8 This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions Management (DE-588)4037278-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Religion (DE-588)4049396-9 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Asien (DE-588)4003217-6 g Religion (DE-588)4049396-9 s Globalisierung (DE-588)4557997-0 s Management (DE-588)4037278-9 s DE-604 Smith, Wendy 1951- (DE-588)1127273337 edt Nakamaki, Hirochika 1947- (DE-588)172589789 edt Matsunaga, Louella 1959- (DE-588)1224707893 edt Ramsay, Tamasin 1969- (DE-588)1224709055 edt Erscheint auch als Online-Ausgabe 978-90-4853-109-7 Global Asia 8 (DE-604)BV042076834 8 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031246153&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Globalizing Asian religions management and marketing |
| title_auth | Globalizing Asian religions management and marketing |
| title_exact_search | Globalizing Asian religions management and marketing |
| title_full | Globalizing Asian religions management and marketing edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay |
| title_fullStr | Globalizing Asian religions management and marketing edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay |
| title_full_unstemmed | Globalizing Asian religions management and marketing edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay |
| title_short | Globalizing Asian religions |
| title_sort | globalizing asian religions management and marketing |
| title_sub | management and marketing |
| topic | Management (DE-588)4037278-9 gnd Globalisierung (DE-588)4557997-0 gnd Religion (DE-588)4049396-9 gnd |
| topic_facet | Management Globalisierung Religion Asien Aufsatzsammlung |
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