Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2019]
|
| Ausgabe: | 7., überarbeitete und erweiterte Auflage |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | 567 Seiten Illustrationen, Diagramme |
| ISBN: | 9783658251345 3658251344 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045677390 | ||
| 003 | DE-604 | ||
| 005 | 20200116 | ||
| 007 | t | ||
| 008 | 190429s2019 gw a||| |||| 00||| ger d | ||
| 015 | |a 19,N11 |2 dnb | ||
| 016 | 7 | |a 117995274X |2 DE-101 | |
| 020 | |a 9783658251345 |c Festeinband : EUR 39.99 (DE), EUR 41.11 (AT), CHF 44.50 (freier Preis) |9 978-3-658-25134-5 | ||
| 020 | |a 3658251344 |9 3-658-25134-4 | ||
| 024 | 3 | |a 9783658251345 | |
| 028 | 5 | 2 | |a Bestellnummer: 978-3-658-25134-5 |
| 028 | 5 | 2 | |a Bestellnummer: 87036095 |
| 035 | |a (OCoLC)1100491411 | ||
| 035 | |a (DE-599)DNB117995274X | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-12 |a DE-523 |a DE-1028 |a DE-Aug4 |a DE-355 |a DE-2070s |a DE-859 |a DE-384 |a DE-521 |a DE-Eb1 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a ST 520 |0 (DE-625)143678: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a WIR 825f |2 stub | ||
| 100 | 1 | |a Lammenett, Erwin |d 1964- |e Verfasser |0 (DE-588)124846017 |4 aut | |
| 245 | 1 | 0 | |a Praxiswissen Online-Marketing |b Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung |c Erwin Lammenett |
| 250 | |a 7., überarbeitete und erweiterte Auflage | ||
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 567 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 653 | |a KJS | ||
| 653 | |a Affiliate | ||
| 653 | |a Auflage | ||
| 653 | |a Buch Praxiswissen Online-Marketing | ||
| 653 | |a Controlling | ||
| 653 | |a E-Mail-Marketing | ||
| 653 | |a Erfolgsdeterminanten | ||
| 653 | |a Halbwertszeit | ||
| 653 | |a Instrumente | ||
| 653 | |a Internetagentur | ||
| 653 | |a Keyword Advertising | ||
| 653 | |a Praxisbeispiele | ||
| 653 | |a SEO | ||
| 653 | |a Schwerpunkt | ||
| 653 | |a Servicelinks | ||
| 653 | |a Social-Media-Marketing | ||
| 653 | |a Suchmaschinenmarketing | ||
| 653 | |a Suchmaschinenoptimierung | ||
| 653 | |a Teildisziplinen | ||
| 653 | |a Web 2.0 | ||
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 710 | 2 | |a Springer Fachmedien Wiesbaden |0 (DE-588)1043386068 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, eBook |o 10.1007/978-3-658-25135-2 |z 978-3-658-25135-2 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=78f4a2f3d0d24e9fb2854cea6ccb2f16&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031060930 | ||
Datensatz im Suchindex
| _version_ | 1804179742763515904 |
|---|---|
| any_adam_object | |
| author | Lammenett, Erwin 1964- |
| author_GND | (DE-588)124846017 |
| author_facet | Lammenett, Erwin 1964- |
| author_role | aut |
| author_sort | Lammenett, Erwin 1964- |
| author_variant | e l el |
| building | Verbundindex |
| bvnumber | BV045677390 |
| classification_rvk | QP 650 ST 520 |
| classification_tum | WIR 825f |
| ctrlnum | (OCoLC)1100491411 (DE-599)DNB117995274X |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 7., überarbeitete und erweiterte Auflage |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02966nam a2200805 c 4500</leader><controlfield tag="001">BV045677390</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200116 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190429s2019 gw a||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">19,N11</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">117995274X</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658251345</subfield><subfield code="c">Festeinband : EUR 39.99 (DE), EUR 41.11 (AT), CHF 44.50 (freier Preis)</subfield><subfield code="9">978-3-658-25134-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3658251344</subfield><subfield code="9">3-658-25134-4</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783658251345</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Bestellnummer: 978-3-658-25134-5</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Bestellnummer: 87036095</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1100491411</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB117995274X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-Eb1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 520</subfield><subfield code="0">(DE-625)143678:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 825f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lammenett, Erwin</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124846017</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Praxiswissen Online-Marketing</subfield><subfield code="b">Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung</subfield><subfield code="c">Erwin Lammenett</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7., überarbeitete und erweiterte Auflage</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Gabler</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">567 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">KJS</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Affiliate</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Auflage</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Buch Praxiswissen Online-Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Controlling</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">E-Mail-Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Erfolgsdeterminanten</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Halbwertszeit</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Instrumente</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Internetagentur</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Keyword Advertising</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Praxisbeispiele</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">SEO</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Schwerpunkt</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Servicelinks</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social-Media-Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Suchmaschinenmarketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Suchmaschinenoptimierung</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Teildisziplinen</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Web 2.0</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Springer Fachmedien Wiesbaden</subfield><subfield code="0">(DE-588)1043386068</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, eBook</subfield><subfield code="o">10.1007/978-3-658-25135-2</subfield><subfield code="z">978-3-658-25135-2</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=78f4a2f3d0d24e9fb2854cea6ccb2f16&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031060930</subfield></datafield></record></collection> |
| id | DE-604.BV045677390 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:24:42Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658251345 3658251344 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031060930 |
| oclc_num | 1100491411 |
| open_access_boolean | |
| owner | DE-12 DE-523 DE-1028 DE-Aug4 DE-355 DE-BY-UBR DE-2070s DE-859 DE-384 DE-521 DE-Eb1 |
| owner_facet | DE-12 DE-523 DE-1028 DE-Aug4 DE-355 DE-BY-UBR DE-2070s DE-859 DE-384 DE-521 DE-Eb1 |
| physical | 567 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer Gabler |
| record_format | marc |
| spelling | Lammenett, Erwin 1964- Verfasser (DE-588)124846017 aut Praxiswissen Online-Marketing Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung Erwin Lammenett 7., überarbeitete und erweiterte Auflage Wiesbaden Springer Gabler [2019] © 2019 567 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf KJS Affiliate Auflage Buch Praxiswissen Online-Marketing Controlling E-Mail-Marketing Erfolgsdeterminanten Halbwertszeit Instrumente Internetagentur Keyword Advertising Praxisbeispiele SEO Schwerpunkt Servicelinks Social-Media-Marketing Suchmaschinenmarketing Suchmaschinenoptimierung Teildisziplinen Web 2.0 Electronic Commerce (DE-588)4592128-3 s Marketing (DE-588)4037589-4 s Online-Marketing (DE-588)7706419-7 s DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe, eBook 10.1007/978-3-658-25135-2 978-3-658-25135-2 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=78f4a2f3d0d24e9fb2854cea6ccb2f16&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Lammenett, Erwin 1964- Praxiswissen Online-Marketing Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4592128-3 (DE-588)7706419-7 |
| title | Praxiswissen Online-Marketing Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung |
| title_auth | Praxiswissen Online-Marketing Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung |
| title_exact_search | Praxiswissen Online-Marketing Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung |
| title_full | Praxiswissen Online-Marketing Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung Erwin Lammenett |
| title_fullStr | Praxiswissen Online-Marketing Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung Erwin Lammenett |
| title_full_unstemmed | Praxiswissen Online-Marketing Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung Erwin Lammenett |
| title_short | Praxiswissen Online-Marketing |
| title_sort | praxiswissen online marketing affiliate influencer content und e mail marketing google ads seo social media online inklusive facebook werbung |
| title_sub | Affiliate-, Influencer-, Content- und E-Mail-Marketing, Google Ads, SEO, Social Media, Online- inklusive Facebook-Werbung |
| topic | Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Marketing Electronic Commerce Online-Marketing |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=78f4a2f3d0d24e9fb2854cea6ccb2f16&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT lammenetterwin praxiswissenonlinemarketingaffiliateinfluencercontentundemailmarketinggoogleadsseosocialmediaonlineinklusivefacebookwerbung AT springerfachmedienwiesbaden praxiswissenonlinemarketingaffiliateinfluencercontentundemailmarketinggoogleadsseosocialmediaonlineinklusivefacebookwerbung |