Critical branding: postcolonial studies and the market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2018
|
| Schriftenreihe: | Routledge research in postcolonial literatures
60 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | First issued in paperback 2020 |
| Beschreibung: | vi, 228 Seiten Illustrationen |
| ISBN: | 9781138502222 9780367503444 |
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Datensatz im Suchindex
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| adam_text | Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies longstanding materialist challenge , illuminating the relationship between what is often broadly called the market and the practice and positionality of postcolonial critics and their field, postcolonial studies. After much attention has been paid to the status of literary writers in markets, and after a range of sweeping attacks against the field for its alleged complicity with capitalism, this study takes the crucial step of systematically exploring the engagement of postcolonial critics in market practice, substituting an automatic sense of accusation (Dirlik), dread (Westall; Brouillette), rage (Young; Williams), or irony (Huggan; Ponzanesi; Mendes) with a nuanced exploration and critique. Bringing together concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding sets on a thorough theoretical footing a range of categories that, while increasingly current, remain surprisingly obscure, such as the market, market forces, and branding. It also provides new concepts with which to think the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketisation of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse.
|
| any_adam_object | 1 |
| author | Koegler, Caroline |
| author_GND | (DE-588)1161539360 |
| author_facet | Koegler, Caroline |
| author_role | aut |
| author_sort | Koegler, Caroline |
| author_variant | c k ck |
| building | Verbundindex |
| bvnumber | BV045557375 |
| classification_rvk | EC 1878 HP 1100 |
| ctrlnum | (OCoLC)1043864231 (DE-599)HBZHT019640404 |
| dewey-full | 809.93358 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 809 - History, description & criticism |
| dewey-raw | 809.93358 |
| dewey-search | 809.93358 |
| dewey-sort | 3809.93358 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Anglistik / Amerikanistik Literaturwissenschaft |
| format | Thesis Book |
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| id | DE-604.BV045557375 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:21:26Z |
| institution | BVB |
| isbn | 9781138502222 9780367503444 |
| language | English |
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| physical | vi, 228 Seiten Illustrationen |
| publishDate | 2018 |
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| publisher | Routledge |
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| series | Routledge research in postcolonial literatures |
| series2 | Routledge research in postcolonial literatures |
| spelling | Koegler, Caroline Verfasser (DE-588)1161539360 aut Critical branding postcolonial studies and the market Caroline Koegler New York ; London Routledge 2018 vi, 228 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Routledge research in postcolonial literatures 60 First issued in paperback 2020 Dissertation Westfälische Wilhelms-Universität Münster 2015 Postcolonialism in literature Postcolonialism Economic aspects Postkolonialismus (DE-588)4566658-1 gnd rswk-swf Postkolonialismus Motiv (DE-588)4681702-5 gnd rswk-swf Postkoloniale Literatur (DE-588)4428936-4 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Literatur (DE-588)4035964-5 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Postkoloniale Literatur (DE-588)4428936-4 s Postkolonialismus (DE-588)4566658-1 s Vermarktung (DE-588)4121857-7 s DE-604 Englisch (DE-588)4014777-0 s Literatur (DE-588)4035964-5 s Postkolonialismus Motiv (DE-588)4681702-5 s Erscheint auch als Online-Ausgabe 978-1-315-14482-5 Routledge research in postcolonial literatures 60 (DE-604)BV011947307 60 V:DE-605;X:Imageware application/pdf http://digitale-objekte.hbz-nrw.de/storage2/2018/09/01/file_14/8146093.pdf Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030941212&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Koegler, Caroline Critical branding postcolonial studies and the market Routledge research in postcolonial literatures Postcolonialism in literature Postcolonialism Economic aspects Postkolonialismus (DE-588)4566658-1 gnd Postkolonialismus Motiv (DE-588)4681702-5 gnd Postkoloniale Literatur (DE-588)4428936-4 gnd Vermarktung (DE-588)4121857-7 gnd Literatur (DE-588)4035964-5 gnd Englisch (DE-588)4014777-0 gnd |
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| title | Critical branding postcolonial studies and the market |
| title_auth | Critical branding postcolonial studies and the market |
| title_exact_search | Critical branding postcolonial studies and the market |
| title_full | Critical branding postcolonial studies and the market Caroline Koegler |
| title_fullStr | Critical branding postcolonial studies and the market Caroline Koegler |
| title_full_unstemmed | Critical branding postcolonial studies and the market Caroline Koegler |
| title_short | Critical branding |
| title_sort | critical branding postcolonial studies and the market |
| title_sub | postcolonial studies and the market |
| topic | Postcolonialism in literature Postcolonialism Economic aspects Postkolonialismus (DE-588)4566658-1 gnd Postkolonialismus Motiv (DE-588)4681702-5 gnd Postkoloniale Literatur (DE-588)4428936-4 gnd Vermarktung (DE-588)4121857-7 gnd Literatur (DE-588)4035964-5 gnd Englisch (DE-588)4014777-0 gnd |
| topic_facet | Postcolonialism in literature Postcolonialism Economic aspects Postkolonialismus Postkolonialismus Motiv Postkoloniale Literatur Vermarktung Literatur Englisch Hochschulschrift |
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