A publicidade na Gazeta de Lisboa (1715-1760):
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | Portuguese |
| Veröffentlicht: |
Lisboa, Portugal
Chiado Books
março, 2018
|
| Ausgabe: | 1a edição |
| Schriftenreihe: | Colecção Compendium
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Titelzusatz auf dem Umschlag: A publicidade esteve sempre presente no progresso da humanidade Includes bibliographical references (pages 211-223) |
| Beschreibung: | 223 Seiten Diagramme |
| ISBN: | 9789895221448 |
Internformat
MARC
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| 100 | 1 | |a Soares, Elisa Celeste |d 1948- |e Verfasser |0 (DE-588)1183398778 |4 aut | |
| 245 | 1 | 0 | |a A publicidade na Gazeta de Lisboa (1715-1760) |c Elisa Celeste Soares |
| 246 | 1 | 3 | |a A publicidade na Gazeta de Lisboa |
| 250 | |a 1a edição | ||
| 264 | 1 | |a Lisboa, Portugal |b Chiado Books |c março, 2018 | |
| 300 | |a 223 Seiten |b Diagramme | ||
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| 490 | 0 | |a Colecção Compendium | |
| 500 | |a Titelzusatz auf dem Umschlag: A publicidade esteve sempre presente no progresso da humanidade | ||
| 500 | |a Includes bibliographical references (pages 211-223) | ||
| 502 | |b Masterarbeit |c Universidade de Lisboa |d 2008 | ||
| 546 | |a Text in Portuguese; abstract in English and Portuguese | ||
| 630 | 0 | 7 | |a Gazeta de Lisboa |g Zeitschrift, Lissabon, 1715-1760 |0 (DE-588)7560725-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1805078923941249024 |
|---|---|
| adam_text |
ÍNDICE
PREFÁCIO.5
RESUMO.13
ABSTRACT.15
INTRODUgÁO.15
I .25
1 - NOTICIAS MANUSCRITAS.25
1.1. A escrita. 25
1.2. Compila9áo e divulgaba o de noticias manuscritas . 27
1.3. O manuscrito na historiografía moderna.31
1.4. Realidades da imprensa manuscrita.34
1.4.1. A imprensa manuscrita em Portugal.37
2 — NOTÍCIAS IMPRESSAS. 42
2.1. A imprensa: urna novidade técnica. 42
2.2. Suportes de difusao: ocasionáis e panfletos.46
2.3. A imprensa panfletária no século XVII.49
2.3.1. O poder da imprensa panfletária .52
II . 57
1 - A CONSTRUgÁO DA IMPRENSA PERIÓDICA .51
9
Elisa Celeste Soares
1.1 .Almanaques.58
1.2. Mercúrios.61
1.3. Gazetas.63
2 - FORMALIZADO DA IMPRENSA PERIÓDICA . 66
2.1. A Gazette de France.66
2.2. Experiéncia periódica inglesa.71
2.2.1. The London Gazette.76
2.3. A Gaceta de Madrid.79
2.4. Imprensa periódica portuguesa.81
2.4.1. A Gazeta de Lisboa.84
2.5. Afirmafáo da imprensa oficial.91
III. .97
1 - CONSIDERAR OES TEÓRICAS.97
1.1. Primeiras mánifestafóes publicitárias.97
1.2. Publicidade impressa.100
1.3. A publicidade: um conceito.104
1.3.1.Público e publicidade.105
1.4. A publicidade: urna matriz social.109
IV.113
1 - A COMPLEXIDADE DE CONCEITOS.113
2 - ESTRUTURA SOCIAL PORTUGUESA DO SÉCULO
XVIII.117
2.1. O processo cultural no tempo de D. Joao V . 120
10
A PUBLICIDADE NA GAZETA DE LlSBOA
3— OS ANÚNCIOS.126
3.1. Tipologías.126
3.2. Capacidade publicitária da Gazeta de Lisboa. . . 129
3.3. Arealidade urbana de Lisboa e os pontos de venda 132
V. 137
1. IMPRESSOS-LIVROS.137
1.1. Avalia?ao quantitativa global.137
1.2. Avalia9ao quantitativa parcial. 139
1.2.1. Livros de Religiáo.139
1.2.2. Livros de Belas Letras.141
1.2.3. Livros de Historia.144
1.2.4. Livros de Teología.147
1.2.5. Livros de Ciéncia e Artes.148
1.2.6. Livros de Direito.151
1.2.7. Livros de Artes Mecánicas.153
2. OUTROS IMPRESSOS.154
2.1. Avaliafáo quantitativa global.154
2.2. Avalia9áo quantitativa parcial. 156
2.2.1. Folhetos. 156
2.2.2. Rela9oes.158
2.2.3. Cartas.160
3. IMPRESSOS: LIVROS E OUTROS IMPRESSOS 162
3.1. Avalia9áo qualitativa global.162
3.2. Avalia9áo qualitativa parcial.165
3.2.1. Livros.165
3.2.2. Outros Impressos.172
3.3. Percep9áo de um novo ciclo cultural.175
11
Elisa Celeste Soares
4. BENS.179
4.1 Avalia^ao quantitativa.179
5. SERVIAOS.183
5.1 Avalia^o quantitativa.183
6. BENS E SERVIAOS.188
6.1. Avalia9ao qualitativa.188
7. ORIGEM DO ANUNCIANTE.193
7.1. Avalia9ao quantitativa.193
7.2. Avalia9ao qualitativa.196
8. LOCAL DE VENDA.198
8.1. Avalia9ao quantitativa.198
8.2. Avalia9ao qualitativa.201
CONCLUSÁO.205
FONTES E BIBLIOGRAFIA.211
12 |
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| id | DE-604.BV045555936 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:36:48Z |
| institution | BVB |
| isbn | 9789895221448 |
| language | Portuguese |
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| physical | 223 Seiten Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Chiado Books |
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| spelling | Soares, Elisa Celeste 1948- Verfasser (DE-588)1183398778 aut A publicidade na Gazeta de Lisboa (1715-1760) Elisa Celeste Soares A publicidade na Gazeta de Lisboa 1a edição Lisboa, Portugal Chiado Books março, 2018 223 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Colecção Compendium Titelzusatz auf dem Umschlag: A publicidade esteve sempre presente no progresso da humanidade Includes bibliographical references (pages 211-223) Masterarbeit Universidade de Lisboa 2008 Text in Portuguese; abstract in English and Portuguese Gazeta de Lisboa Zeitschrift, Lissabon, 1715-1760 (DE-588)7560725-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Gazeta de Lisboa Zeitschrift, Lissabon, 1715-1760 (DE-588)7560725-6 u Werbung (DE-588)4065541-6 s DE-604 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030939803&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Soares, Elisa Celeste 1948- A publicidade na Gazeta de Lisboa (1715-1760) Gazeta de Lisboa Zeitschrift, Lissabon, 1715-1760 (DE-588)7560725-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)7560725-6 (DE-588)4065541-6 (DE-588)4113937-9 |
| title | A publicidade na Gazeta de Lisboa (1715-1760) |
| title_alt | A publicidade na Gazeta de Lisboa |
| title_auth | A publicidade na Gazeta de Lisboa (1715-1760) |
| title_exact_search | A publicidade na Gazeta de Lisboa (1715-1760) |
| title_full | A publicidade na Gazeta de Lisboa (1715-1760) Elisa Celeste Soares |
| title_fullStr | A publicidade na Gazeta de Lisboa (1715-1760) Elisa Celeste Soares |
| title_full_unstemmed | A publicidade na Gazeta de Lisboa (1715-1760) Elisa Celeste Soares |
| title_short | A publicidade na Gazeta de Lisboa (1715-1760) |
| title_sort | a publicidade na gazeta de lisboa 1715 1760 |
| topic | Gazeta de Lisboa Zeitschrift, Lissabon, 1715-1760 (DE-588)7560725-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Gazeta de Lisboa Zeitschrift, Lissabon, 1715-1760 Werbung Hochschulschrift |
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