Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics:

"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Sáiz Álvarez, José Manuel (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, PA IGI Global [2019]
Schlagworte:
Online-Zugang:DE-1050
DE-898
DE-1049
DE-91
DE-706
DE-83
URL des Erstveröffentlichers
Zusammenfassung:"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises"--
Beschreibung:1 Online-Ressource
ISBN:9781522589402
DOI:10.4018/978-1-5225-8939-6

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