Medienmarketing: Branding – Werbung – Corporate Identity
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Berlin
Springer Vieweg
[2019]
|
Schriftenreihe: | Bibliothek der Mediengestaltung
|
Schlagworte: | |
Online-Zugang: | BFB01 BHS01 BTU01 BTW01 FAB01 FAN01 FAW01 FCO01 FFW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBM01 UBT01 UBW01 UBY01 UER01 Volltext |
Beschreibung: | 1 Online-Ressource (XI, 103 Seiten) |
ISBN: | 9783662553954 |
DOI: | 10.1007/978-3-662-55395-4 |
Internformat
MARC
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Datensatz im Suchindex
DE-BY-FWS_katkey | 719053 |
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any_adam_object | |
author | Bühler, Peter 1954- Schlaich, Patrick 1966- Sinner, Dominik 19XX- |
author_GND | (DE-588)130487090 (DE-588)128420510 (DE-588)1136789081 |
author_facet | Bühler, Peter 1954- Schlaich, Patrick 1966- Sinner, Dominik 19XX- |
author_role | aut aut aut |
author_sort | Bühler, Peter 1954- |
author_variant | p b pb p s ps d s ds |
building | Verbundindex |
bvnumber | BV045537498 |
classification_rvk | AP 17200 AP 17420 QP 630 |
classification_tum | DAT 000 TEC 000 |
collection | ZDB-2-STI |
ctrlnum | (ZDB-2-STI)9783662553954 (OCoLC)1091671795 (DE-599)BVBBV045537498 |
dewey-full | 006.7 |
dewey-hundreds | 000 - Computer science, information, general works |
dewey-ones | 006 - Special computer methods |
dewey-raw | 006.7 |
dewey-search | 006.7 |
dewey-sort | 16.7 |
dewey-tens | 000 - Computer science, information, general works |
discipline | Allgemeines Technik Technik Informatik Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-662-55395-4 |
format | Electronic eBook |
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genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV045537498 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T14:16:55Z |
institution | BVB |
isbn | 9783662553954 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030921488 |
oclc_num | 1091671795 |
open_access_boolean | |
owner | DE-860 DE-19 DE-BY-UBM DE-1028 DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-706 DE-91 DE-BY-TUM DE-B768 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-2070s DE-573 DE-M347 DE-703 DE-1102 DE-634 DE-526 DE-11 |
owner_facet | DE-860 DE-19 DE-BY-UBM DE-1028 DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-706 DE-91 DE-BY-TUM DE-B768 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-2070s DE-573 DE-M347 DE-703 DE-1102 DE-634 DE-526 DE-11 |
physical | 1 Online-Ressource (XI, 103 Seiten) |
psigel | ZDB-2-STI ZDB-2-STI_2019 |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Springer Vieweg |
record_format | marc |
series2 | Bibliothek der Mediengestaltung |
spellingShingle | Bühler, Peter 1954- Schlaich, Patrick 1966- Sinner, Dominik 19XX- Medienmarketing Branding – Werbung – Corporate Identity Media Design Media Management Computer Communication Networks Online Marketing/Social Media Social Media Computer science Industrial management Internet marketing Social media Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd Kommunikationsdesign (DE-588)4304892-4 gnd Marketing (DE-588)4037589-4 gnd Medien (DE-588)4169187-8 gnd Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4037278-9 (DE-588)4144679-3 (DE-588)4304892-4 (DE-588)4037589-4 (DE-588)4169187-8 (DE-588)4065541-6 (DE-588)4123623-3 |
title | Medienmarketing Branding – Werbung – Corporate Identity |
title_auth | Medienmarketing Branding – Werbung – Corporate Identity |
title_exact_search | Medienmarketing Branding – Werbung – Corporate Identity |
title_full | Medienmarketing Branding – Werbung – Corporate Identity Peter Bühler, Patrick Schlaich, Dominik Sinner |
title_fullStr | Medienmarketing Branding – Werbung – Corporate Identity Peter Bühler, Patrick Schlaich, Dominik Sinner |
title_full_unstemmed | Medienmarketing Branding – Werbung – Corporate Identity Peter Bühler, Patrick Schlaich, Dominik Sinner |
title_short | Medienmarketing |
title_sort | medienmarketing branding werbung corporate identity |
title_sub | Branding – Werbung – Corporate Identity |
topic | Media Design Media Management Computer Communication Networks Online Marketing/Social Media Social Media Computer science Industrial management Internet marketing Social media Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd Kommunikationsdesign (DE-588)4304892-4 gnd Marketing (DE-588)4037589-4 gnd Medien (DE-588)4169187-8 gnd Werbung (DE-588)4065541-6 gnd |
topic_facet | Media Design Media Management Computer Communication Networks Online Marketing/Social Media Social Media Computer science Industrial management Internet marketing Social media Management Markenpolitik Kommunikationsdesign Marketing Medien Werbung Lehrbuch |
url | https://doi.org/10.1007/978-3-662-55395-4 |
work_keys_str_mv | AT buhlerpeter medienmarketingbrandingwerbungcorporateidentity AT schlaichpatrick medienmarketingbrandingwerbungcorporateidentity AT sinnerdominik medienmarketingbrandingwerbungcorporateidentity |