International marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGrawHill Education
[2020]
|
| Edition: | 18th edition, international student edition |
| Subjects: | |
| Physical Description: | XXXII, 682 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781260547870 |
Staff View
MARC
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| illustrated | Illustrated |
| indexdate | 2025-02-20T06:42:49Z |
| institution | BVB |
| isbn | 9781260547870 |
| language | English |
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| physical | XXXII, 682 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2020 |
| publishDateSearch | 2020 |
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| publisher | McGrawHill Education |
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| spellingShingle | Cateora, Philip R. Money, R. Bruce Graham, John L. International marketing Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_fullStr | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_full_unstemmed | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT moneyrbruce internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 680 C359(18) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Call Number: |
2000 QP 680 C359(18) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |