International marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
McGrawHill Education
[2020]
|
| Ausgabe: | 18th edition, international student edition |
| Schlagworte: | |
| Beschreibung: | XXXII, 682 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781260547870 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045531725 | ||
| 003 | DE-604 | ||
| 005 | 20220413 | ||
| 007 | t | ||
| 008 | 190327s2020 a||| |||| 00||| eng d | ||
| 020 | |a 9781260547870 |9 978-1-260-54787-0 | ||
| 035 | |a (OCoLC)1101133242 | ||
| 035 | |a (DE-599)BVBBV045531725 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 245 | 1 | 0 | |a International marketing |c Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| 250 | |a 18th edition, international student edition | ||
| 264 | 1 | |a London |b McGrawHill Education |c [2020] | |
| 300 | |a XXXII, 682 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a International business enterprises | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Cateora, Philip R. |0 (DE-588)170039285 |4 aut | |
| 700 | 1 | |a Money, R. Bruce |0 (DE-588)171562380 |4 aut | |
| 700 | 1 | |a Gilly, Mary C. |e Sonstige |0 (DE-588)170600246 |4 oth | |
| 700 | 1 | |a Graham, John L. |0 (DE-588)170371573 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030915819 | ||
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
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| DE-BY-863_location | 1000 |
| DE-BY-FWS_call_number | 1000/QP 680 C359(18) 2000/QP 680 C359(18) |
| DE-BY-FWS_katkey | 723359 |
| DE-BY-FWS_media_number | 083101421604 083000523022 |
| _version_ | 1806176401071538176 |
| any_adam_object | |
| author | Cateora, Philip R. Money, R. Bruce Graham, John L. |
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| author_facet | Cateora, Philip R. Money, R. Bruce Graham, John L. |
| author_role | aut aut aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc r b m rb rbm j l g jl jlg |
| building | Verbundindex |
| bvnumber | BV045531725 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1101133242 (DE-599)BVBBV045531725 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 18th edition, international student edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV045531725 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T11:20:43Z |
| institution | BVB |
| isbn | 9781260547870 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030915819 |
| oclc_num | 1101133242 |
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| physical | XXXII, 682 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | McGrawHill Education |
| record_format | marc |
| spellingShingle | Cateora, Philip R. Money, R. Bruce Graham, John L. International marketing Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_fullStr | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_full_unstemmed | International marketing Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), R. Bruce Money (Brigham Young University), Mary C. Gilly (Fellow, American Marketing Association, University of California, Irvine), John L. Graham, University of California, Irvine |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Marketing Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing AT moneyrbruce internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing |
Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 680 C359(18) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |
Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 680 C359(18) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |