Verfügbarkeit: The eSports Market and eSports Sponsoring

The eSports Market and eSports Sponsoring:

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Bibliographische Detailangaben
1. Verfasser:	Ströh, Julian Heinz Anton ca. 20./21. Jh (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Marburg Tectum Verlag [2017]
Schlagworte:	Marketing Sponsoring E-Sport Brand Connection Computerspiele Image Transfer Potential Sponsorship eSports
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	184 Seiten Illustrationen, Diagramme 21 cm
ISBN:	9783828838918 382883891X

Internformat

MARC


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Datensatz im Suchindex

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adam_text	TABLE OF CONTENT TABLE OF CONTENT..........................................................................................6 LIST OF ABBREVIATIONS.................................................................................. 8 LISTS OF IMAGES AND TABLES...................................................................... 11 1 INTRODUCTION........................................................................................13 1.1 PROBLEM STATEMENT.........................................................................13 1.2 DISAMBIGUATION.............................................................................. 14 2 THE ESPORTS MARKET............................................................................ 16 2.1 HISTORICAL DEVELOPMENT ................................................................ 16 2.2 ESPORTS DISCIPLINES........................................................................19 2.2.1 HARDWARE SYSTEMS........................................................................19 2.2.2 GENRES AND GAM ES ....................................................................... 19 2.3 KEY COMPONENTS OF THE ESPORTS ECOSYSTEM ............................... 20 2.3.1 CONSUMERS: THE ESPORTS F ANS.....................................................21 2.3.2 PLAYERS............................................................................................25 2.3.3 TEAMS: ESPORTS CLUBS ................................................................... 26 2.3.4 LEAGUES AND TOURNAMENTS............................................................29 2.3.5 E VENTS............................................................................................32 2.3.6 MEDIA CHANNELS............................................................................. 35 2.3.7 PUBLISHERS.......................................................................................40 2.3.8 BRANDS............................................................................................43 2.3.9 ASSOCIATIONS...................................................................................44 2.4 RISK FACTORS.....................................................................................46 2.4.1 CORRUPTION..................................................................................... 46 2.4.2 VIRTUAL VIOLENCE............................................................................ 49 2.5 SPONSORING IN WESTERN ESPORTS .................................................... 50 2.5.1 SPONSORING PROPERTIES AND ACTIVITIES .......................................... 51 2.5.2 SPONSOR COMPOSITION .................................................................. 53 2.5.3 THE ATTRACTIVENESS OF THE TARGET G ROUP .................................... 56 2.6 CONSOLIDATION AND FUTURE OUTLOOK..............................................57 2.6.1 OVERALL MARKET SIZE AND GROWTH .................................................. 57 2.6.2 MAGIC TRIANGLE OF SPORTS AND THE FLOW OF MONEY ..................... 61 2.6.3 NEW TECHNOLOGIES ........................................................................ 62 2.6.4 LEGAL AND POLITICAL ASPECTS AND THE RELATION TO TRAD. SPORTS....64 3 EMPIRICAL RESEARCH ON 3RD AND 4TH DEGREE SPONSORING ................. 67 3.1 PREVIOUS RESEARCH ON ESPORTS ...................................................... 67 3.2 RESEARCH PROBLEM DEFINITION AND OBJECTIVES............................67 3.3 THE CASE STUDY............................................................................... 68 3.4 THEORETICAL MODEL, RESEARCH DESIGN AND METHODS .................. 71 3.5 DATA COLLECTION............................................................................... 75 3.5.1 FIELD STUDY..................................................................................... 75 3.5.2 ONLINE SURVEY................................................................................ 76 3.6 DATA ANALYSIS .................................................................................. 77 3.6.1 SOCIO-DEMOGRAPHICS ................................................ 77 3.6.2 VERIFICATION OF THE REQUIRED CONDITIONS .................................... 77 3.6.3 ATTITUDE TOWARDS SPORTS SPONSORING ........................................... 78 3.6.4 AWARENESS AT E VENT ...................................................................... 79 3.6.5 ATTITUDE AND PERCEPTION ............................................................... 79 3.6.6 IMAGE TRANSFER POTENTIAL..............................................................84 3.6.7 CREATED BRAND CONNECTION WITH ESPORTS .................................... 85 3.6.8 INTERNATIONAL RESULTS ..................................................................... 87 3.7 SUMMARIZATION AND IMPLICATIONS ................................................. 88 3.8 LIMITATIONS AND FUTURE RESEARCH................................................ 89 4 CONCLUSION..........................................................................................90 BIBLIOGRAPHY.............................................................................................. 94 APPENDIXES...............................................................................................124
any_adam_object	1
author	Ströh, Julian Heinz Anton ca. 20./21. Jh
author_GND	(DE-588)1182334180
author_facet	Ströh, Julian Heinz Anton ca. 20./21. Jh
author_role	aut
author_sort	Ströh, Julian Heinz Anton ca. 20./21. Jh
author_variant	j h a s jha jhas
building	Verbundindex
bvnumber	BV045521260
classification_rvk	PD 3180 QQ 980
ctrlnum	(OCoLC)969459288 (DE-599)DNB1122566875
dewey-full	794.810688
dewey-hundreds	700 - The arts
dewey-ones	794 - Indoor games of skill
dewey-raw	794.810688
dewey-search	794.810688
dewey-sort	3794.810688
dewey-tens	790 - Recreational and performing arts
discipline	Rechtswissenschaft Sport Wirtschaftswissenschaften
format	Book
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language	English
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physical	184 Seiten Illustrationen, Diagramme 21 cm
publishDate	2017
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publisher	Tectum Verlag
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spelling	Ströh, Julian Heinz Anton ca. 20./21. Jh. Verfasser (DE-588)1182334180 aut The eSports Market and eSports Sponsoring Julian Heinz Anton Ströh Marburg Tectum Verlag [2017] 184 Seiten Illustrationen, Diagramme 21 cm txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf E-Sport (DE-588)1024265765 gnd rswk-swf Brand Connection Computerspiele Image Transfer Potential Sponsorship eSports E-Sport (DE-588)1024265765 s Marketing (DE-588)4037589-4 s Sponsoring (DE-588)4207431-9 s DE-604 Tectum Verlag (DE-588)16099069-5 pbl Erscheint auch als Online-Ausgabe Ströh, Julian Heinz Anton The eSports Market and eSports Sponsoring 1. Auflage Baden-Baden : Tectum Wissenschaftsverlag, 2017 Online-Ressourcen, 184 Seiten B:DE-101 application/pdf http://d-nb.info/1122566875/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030905556&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Ströh, Julian Heinz Anton ca. 20./21. Jh The eSports Market and eSports Sponsoring Marketing (DE-588)4037589-4 gnd Sponsoring (DE-588)4207431-9 gnd E-Sport (DE-588)1024265765 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4207431-9 (DE-588)1024265765
title	The eSports Market and eSports Sponsoring
title_auth	The eSports Market and eSports Sponsoring
title_exact_search	The eSports Market and eSports Sponsoring
title_full	The eSports Market and eSports Sponsoring Julian Heinz Anton Ströh
title_fullStr	The eSports Market and eSports Sponsoring Julian Heinz Anton Ströh
title_full_unstemmed	The eSports Market and eSports Sponsoring Julian Heinz Anton Ströh
title_short	The eSports Market and eSports Sponsoring
title_sort	the esports market and esports sponsoring
topic	Marketing (DE-588)4037589-4 gnd Sponsoring (DE-588)4207431-9 gnd E-Sport (DE-588)1024265765 gnd
topic_facet	Marketing Sponsoring E-Sport
url	http://d-nb.info/1122566875/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030905556&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT strohjulianheinzanton theesportsmarketandesportssponsoring AT tectumverlag theesportsmarketandesportssponsoring

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