Handbook of research methods in consumer psychology:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2019
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xi, 527 Seiten Diagramme |
| ISBN: | 9780815352938 9780815352983 |
Internformat
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Datensatz im Suchindex
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| adam_text | CONTENTS Notes on Contributors viii Preface χί PARTI Classic Approaches 1 1 Experimental Research Methods in Consumer Psychology 3 Frank R. Kardės and Paul M. Hen 2 Surveys, Experiments, and the Psychology of Self-Report 17 Norbert Schwarz 3 Beyond the Lab: Using Data from the Field to Increase Research Validity 41 Alicea Ueberman, Andrea C. Morales, and On Amir 4 Qualitative Research for Consumer Psychology 61 Dipankar Chakravarti and Rowena Crabbe 5 Developing Measures of Latent Constructs: A Practical Guide to Psychometric Theory 93 Karen A. Machleit PARTII Contemporary Approaches 105 6 Theory and Meţhod in Consumer Information Processing Robert S. Wyer, Jr. v 107
Contents 1 Response Latency Methodology in Consumer Psychology Frank R. Kardės, Briauna Escoe, and Ruomeng Wu 8 The Implicit Association Test: Implications for Understanding Consumer Behavior 132 143 Alien R. McConnell and Robert J. Rydell 9 Tools and Methods for Measuring Implicit Consumer Cognition 160 Ruth Pogačar, Thomas P. Carpenter, Chad E. Shenk, and Michal Kourii 10 Measurement and Use of Indirect Measures of Valence in Choice 182 Arthur B. Markman 11 Methods of Public Influence - 192 Joshua J. Clarkson, Joshua T. Beck, Ashley S. Otto, and Riley G. Dugan 12 Contemporary Methods in Consumer Goal Pursuit and Emotion Research 208 Anthony Salerno 13 Forecasting and Prediction 241 Edward R. Hirt and Hector Ruiz Guevara 14 Understanding Daily Life with Ecological Momentary Assessment 259 David B. Newman and Arthur A. Stone 15 Eye Tracking Methodology for Research in Consumer Psychology 276 Michel Wedel, Rik Pieters, and Ralf van der Lans 16 Neuroscientific Methods and Took in Consumer Research 293 Steven D. Shaw, Yavuz Adkalin, Baba Shiv, and Carolyn Yoon PART III Online Research Methods 317 17 Common Concerns with MTurk as a Participant Pool: Evidence and Solutions 319 David Hauser, Gabriele Paolacci, and Jesse Chandler 18 Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia 338 Sætt A. Wright andJoseph K. Goodman 19 Digital and Social Media Research 358 Zoey Chen and Andrew T. Stephen vi
Contents PART IV Data Analysis 371 20 Mediation Analysis in Consumer Psychology: Models, Methods, and Considerations 373 Derek D. Rucker and KristopherJ. Preacher 21 Text Analysis in Consumer Research: An Overview and Tutorial 385 Matthew D. Rocklage and Derek D. Rucker 22 Meta-Analysis 403 Blakeley B. McShane and Ulf Böckenholt PART V Philosophy of Science 417 23 Integrating Effects and Theory in Research and Application 419 Bobby J. Calder, C. Miguel Brendi, and Alice M. Tybout 24 The Validity Network Schema: Perspectives on Validity, Validation, and Research Paths in Consumer Research 438 David Brinberg and Miriam Brinberg 25 Weaving Multiple Methodologies from Different Philosophical Approaches into a Single Consumption Story 458 Rashmi Adaval, Bryan M. Buechner, and Nathanael S. Martin 26 Designing and Interpreting Replication Studies in Psychological Research 483 Leandre R. Fabrigar, Duane T. Wegener, Thomas I. Vaughan-Johnston, Laura E. Wallace, and Richard E. Petty Index 508 vii
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| language | English |
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| spelling | Handbook of research methods in consumer psychology edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz New York ; London Routledge, Taylor & Francis Group 2019 xi, 527 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Verbraucher (DE-588)4062632-5 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Consumer behavior Consumers / Psychology (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Forschungsmethode (DE-588)4155046-8 s DE-604 Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s 1\p DE-604 Kardes, Frank R. (DE-588)170249433 edt Herr, Paul M. 1956- (DE-588)138324468 edt Schwarz, Norbert 1953- (DE-588)138497923 edt Erscheint auch als Online-Ausgabe 978-1-351-13771-3 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030897019&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of research methods in consumer psychology Verbraucher (DE-588)4062632-5 gnd Forschungsmethode (DE-588)4155046-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Psychologie (DE-588)4047704-6 gnd |
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| title | Handbook of research methods in consumer psychology |
| title_auth | Handbook of research methods in consumer psychology |
| title_exact_search | Handbook of research methods in consumer psychology |
| title_full | Handbook of research methods in consumer psychology edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz |
| title_fullStr | Handbook of research methods in consumer psychology edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz |
| title_full_unstemmed | Handbook of research methods in consumer psychology edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz |
| title_short | Handbook of research methods in consumer psychology |
| title_sort | handbook of research methods in consumer psychology |
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