MKTG12: principles of marketing
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Cengage
[2019]
|
| Ausgabe: | Student edition now with mindtap |
| Schlagworte: | |
| Beschreibung: | Die Zahl 12 im Titel ist in der Vorlage hochgestellt |
| Beschreibung: | vii, 410, [38] Seiten Illustrationen, Diagramme 28 cm |
| ISBN: | 9781337407595 |
Internformat
MARC
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| 020 | |a 9781337407595 |9 978-1-337-40759-5 | ||
| 020 | |z 9781337407588 |c Student edition |9 978-1-337-40758-8 | ||
| 035 | |a (OCoLC)1090119251 | ||
| 035 | |a (DE-599)OBVAC15026823 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 245 | 1 | 0 | |a MKTG12 |b principles of marketing |c Charles W. Lamb, Joe F. Hair, Carl McDaniel |
| 246 | 1 | 3 | |a MKTG 12 |
| 250 | |a Student edition now with mindtap | ||
| 264 | 1 | |a Boston, MA |b Cengage |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a vii, 410, [38] Seiten |b Illustrationen, Diagramme |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Die Zahl 12 im Titel ist in der Vorlage hochgestellt | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing / Textbooks | |
| 653 | 0 | |a Mercadotecnia / Libros de texto | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 700 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030891730 | ||
Datensatz im Suchindex
| _version_ | 1804179447352393728 |
|---|---|
| any_adam_object | |
| author | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
| author_GND | (DE-588)137931328 (DE-588)135615828 (DE-588)128647450 |
| author_facet | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
| author_role | aut aut aut |
| author_sort | Lamb, Charles W. 1944- |
| author_variant | c w l cw cwl j f h jf jfh c d m cd cdm |
| building | Verbundindex |
| bvnumber | BV045507161 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1090119251 (DE-599)OBVAC15026823 |
| discipline | Wirtschaftswissenschaften |
| edition | Student edition now with mindtap |
| format | Book |
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| id | DE-604.BV045507161 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:20:01Z |
| institution | BVB |
| isbn | 9781337407595 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030891730 |
| oclc_num | 1090119251 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-898 DE-BY-UBR DE-1050 |
| physical | vii, 410, [38] Seiten Illustrationen, Diagramme 28 cm |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Cengage |
| record_format | marc |
| spelling | Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut MKTG12 principles of marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel MKTG 12 Student edition now with mindtap Boston, MA Cengage [2019] © 2019 vii, 410, [38] Seiten Illustrationen, Diagramme 28 cm txt rdacontent n rdamedia nc rdacarrier Die Zahl 12 im Titel ist in der Vorlage hochgestellt Marketing (DE-588)4037589-4 gnd rswk-swf Marketing / Textbooks Mercadotecnia / Libros de texto Marketing (DE-588)4037589-4 s DE-604 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut |
| spellingShingle | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- MKTG12 principles of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | MKTG12 principles of marketing |
| title_alt | MKTG 12 |
| title_auth | MKTG12 principles of marketing |
| title_exact_search | MKTG12 principles of marketing |
| title_full | MKTG12 principles of marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel |
| title_fullStr | MKTG12 principles of marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel |
| title_full_unstemmed | MKTG12 principles of marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel |
| title_short | MKTG12 |
| title_sort | mktg12 principles of marketing |
| title_sub | principles of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
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