The Intelligent Marketer's Guide to Data Privacy: The Impact of Big Data on Customer Trust
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
[2019]
Cham Palgrave Macmillan |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-355 DE-703 DE-20 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XX, 192 Seiten) 15 Illustrationen, 14 Illustrationen (farbig) |
| ISBN: | 9783030037246 |
| DOI: | 10.1007/978-3-030-03724-6 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045501034 | ||
| 003 | DE-604 | ||
| 005 | 20210322 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 190307s2019 |||| o||u| ||||||eng d | ||
| 020 | |a 9783030037246 |c Online |9 978-3-030-03724-6 | ||
| 024 | 7 | |a 10.1007/978-3-030-03724-6 |2 doi | |
| 035 | |a (ZDB-2-BUM)9783030037246 | ||
| 035 | |a (OCoLC)1191899494 | ||
| 035 | |a (DE-599)BVBBV045501034 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-860 |a DE-91 |a DE-83 |a DE-1046 |a DE-1043 |a DE-Aug4 |a DE-898 |a DE-861 |a DE-188 |a DE-523 |a DE-1049 |a DE-859 |a DE-473 |a DE-863 |a DE-20 |a DE-1051 |a DE-862 |a DE-92 |a DE-824 |a DE-2070s |a DE-573 |a DE-M347 |a DE-703 |a DE-706 |a DE-739 |a DE-634 |a DE-1050 |a DE-355 | ||
| 082 | 0 | |a 650 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a ST 277 |0 (DE-625)143643: |2 rvk | ||
| 084 | |a ST 610 |0 (DE-625)143683: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Palmatier, Robert W. |e Verfasser |0 (DE-588)1081904445 |4 aut | |
| 245 | 1 | 0 | |a The Intelligent Marketer's Guide to Data Privacy |b The Impact of Big Data on Customer Trust |c Robert W. Palmatier, Kelly D. Martin |
| 264 | 1 | |a Cham |b Springer International Publishing |c [2019] | |
| 264 | 1 | |a Cham |b Palgrave Macmillan | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 Online-Ressource (XX, 192 Seiten) |b 15 Illustrationen, 14 Illustrationen (farbig) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Popular Science in Business and Management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Big Data/Analytics | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Big data | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenschutz |0 (DE-588)4011134-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Big Data |0 (DE-588)4802620-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Privatsphäre |0 (DE-588)4123980-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Personenbezogene Daten |0 (DE-588)4173908-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Big Data |0 (DE-588)4802620-7 |D s |
| 689 | 0 | 1 | |a Datenschutz |0 (DE-588)4011134-9 |D s |
| 689 | 0 | 2 | |a Personenbezogene Daten |0 (DE-588)4173908-5 |D s |
| 689 | 0 | 3 | |a Privatsphäre |0 (DE-588)4123980-5 |D s |
| 689 | 0 | 4 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Martin, Kelly D. |e Verfasser |0 (DE-588)1193188040 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-03723-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-030-03725-3 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-030-03724-6 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-30-PQE |a ZDB-2-BUM | ||
| 940 | 1 | |q ZDB-2-BUM_2019 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030885735 | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-634 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-1043 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-1046 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-Aug4 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5672643 |l DE-1050 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-573 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-M347 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-92 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-1051 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-898 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-859 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-860 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-1049 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-861 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-863 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-862 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-523 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-2070s |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-91 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-473 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-355 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-703 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-20 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-706 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-824 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-030-03724-6 |l DE-739 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 717061 |
|---|---|
| _version_ | 1810044407223681024 |
| adam_text | |
| any_adam_object | |
| author | Palmatier, Robert W. Martin, Kelly D. |
| author_GND | (DE-588)1081904445 (DE-588)1193188040 |
| author_facet | Palmatier, Robert W. Martin, Kelly D. |
| author_role | aut aut |
| author_sort | Palmatier, Robert W. |
| author_variant | r w p rw rwp k d m kd kdm |
| building | Verbundindex |
| bvnumber | BV045501034 |
| classification_rvk | QP 650 ST 277 ST 610 |
| classification_tum | WIR 000 |
| collection | ZDB-30-PQE ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783030037246 (OCoLC)1191899494 (DE-599)BVBBV045501034 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-03724-6 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV045501034</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210322</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">190307s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030037246</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-030-03724-6</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-030-03724-6</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783030037246</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1191899494</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045501034</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-355</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 277</subfield><subfield code="0">(DE-625)143643:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 610</subfield><subfield code="0">(DE-625)143683:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Palmatier, Robert W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1081904445</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Intelligent Marketer's Guide to Data Privacy</subfield><subfield code="b">The Impact of Big Data on Customer Trust</subfield><subfield code="c">Robert W. Palmatier, Kelly D. Martin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer International Publishing</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Palgrave Macmillan</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XX, 192 Seiten)</subfield><subfield code="b">15 Illustrationen, 14 Illustrationen (farbig)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Popular Science in Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Big Data/Analytics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Big data</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenschutz</subfield><subfield code="0">(DE-588)4011134-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Big Data</subfield><subfield code="0">(DE-588)4802620-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Privatsphäre</subfield><subfield code="0">(DE-588)4123980-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Personenbezogene Daten</subfield><subfield code="0">(DE-588)4173908-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Big Data</subfield><subfield code="0">(DE-588)4802620-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Datenschutz</subfield><subfield code="0">(DE-588)4011134-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Personenbezogene Daten</subfield><subfield code="0">(DE-588)4173908-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Privatsphäre</subfield><subfield code="0">(DE-588)4123980-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martin, Kelly D.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1193188040</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-03723-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-030-03725-3</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2019</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030885735</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5672643</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-030-03724-6</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045501034 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-13T04:01:02Z |
| institution | BVB |
| isbn | 9783030037246 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030885735 |
| oclc_num | 1191899494 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (XX, 192 Seiten) 15 Illustrationen, 14 Illustrationen (farbig) |
| psigel | ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2019 ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer International Publishing Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Palmatier, Robert W. Martin, Kelly D. The Intelligent Marketer's Guide to Data Privacy The Impact of Big Data on Customer Trust Popular Science in Business and Management Marketing Big Data/Analytics Business Big data Marketing (DE-588)4037589-4 gnd Datenschutz (DE-588)4011134-9 gnd Big Data (DE-588)4802620-7 gnd Privatsphäre (DE-588)4123980-5 gnd Personenbezogene Daten (DE-588)4173908-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4011134-9 (DE-588)4802620-7 (DE-588)4123980-5 (DE-588)4173908-5 |
| title | The Intelligent Marketer's Guide to Data Privacy The Impact of Big Data on Customer Trust |
| title_auth | The Intelligent Marketer's Guide to Data Privacy The Impact of Big Data on Customer Trust |
| title_exact_search | The Intelligent Marketer's Guide to Data Privacy The Impact of Big Data on Customer Trust |
| title_full | The Intelligent Marketer's Guide to Data Privacy The Impact of Big Data on Customer Trust Robert W. Palmatier, Kelly D. Martin |
| title_fullStr | The Intelligent Marketer's Guide to Data Privacy The Impact of Big Data on Customer Trust Robert W. Palmatier, Kelly D. Martin |
| title_full_unstemmed | The Intelligent Marketer's Guide to Data Privacy The Impact of Big Data on Customer Trust Robert W. Palmatier, Kelly D. Martin |
| title_short | The Intelligent Marketer's Guide to Data Privacy |
| title_sort | the intelligent marketer s guide to data privacy the impact of big data on customer trust |
| title_sub | The Impact of Big Data on Customer Trust |
| topic | Popular Science in Business and Management Marketing Big Data/Analytics Business Big data Marketing (DE-588)4037589-4 gnd Datenschutz (DE-588)4011134-9 gnd Big Data (DE-588)4802620-7 gnd Privatsphäre (DE-588)4123980-5 gnd Personenbezogene Daten (DE-588)4173908-5 gnd |
| topic_facet | Popular Science in Business and Management Marketing Big Data/Analytics Business Big data Datenschutz Big Data Privatsphäre Personenbezogene Daten |
| url | https://doi.org/10.1007/978-3-030-03724-6 |
| work_keys_str_mv | AT palmatierrobertw theintelligentmarketersguidetodataprivacytheimpactofbigdataoncustomertrust AT martinkellyd theintelligentmarketersguidetodataprivacytheimpactofbigdataoncustomertrust |