Case Studies on Social Marketing: A Global Perspective
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
[2019]
Cham Springer |
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XIII, 252 Seiten) 35 Illustrationen |
| ISBN: | 9783030048433 |
| DOI: | 10.1007/978-3-030-04843-3 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 716970 |
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| _version_ | 1806187295994281984 |
| any_adam_object | |
| author2 | Galan-Ladero, M. Mercedes Alves, Helena |
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| author_GND | (DE-588)1180451856 (DE-588)1037121333 |
| author_facet | Galan-Ladero, M. Mercedes Alves, Helena |
| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-04843-3 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV045500820 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:13:54Z |
| institution | BVB |
| isbn | 9783030048433 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030885521 |
| oclc_num | 1089697122 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (XIII, 252 Seiten) 35 Illustrationen |
| psigel | ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2019 ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer International Publishing Springer |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Case Studies on Social Marketing A Global Perspective Marketing Non-Profit Organizations and Public Enterprises Corporate Social Responsibility Entrepreneurship Nonprofit organizations Social responsibility of busines Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4143413-4 |
| title | Case Studies on Social Marketing A Global Perspective |
| title_auth | Case Studies on Social Marketing A Global Perspective |
| title_exact_search | Case Studies on Social Marketing A Global Perspective |
| title_full | Case Studies on Social Marketing A Global Perspective M. Mercedes Galan-Ladero, Helena M. Alves, editors |
| title_fullStr | Case Studies on Social Marketing A Global Perspective M. Mercedes Galan-Ladero, Helena M. Alves, editors |
| title_full_unstemmed | Case Studies on Social Marketing A Global Perspective M. Mercedes Galan-Ladero, Helena M. Alves, editors |
| title_short | Case Studies on Social Marketing |
| title_sort | case studies on social marketing a global perspective |
| title_sub | A Global Perspective |
| topic | Marketing Non-Profit Organizations and Public Enterprises Corporate Social Responsibility Entrepreneurship Nonprofit organizations Social responsibility of busines Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Marketing Non-Profit Organizations and Public Enterprises Corporate Social Responsibility Entrepreneurship Nonprofit organizations Social responsibility of busines Soziomarketing Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-04843-3 |
| work_keys_str_mv | AT galanladerommercedes casestudiesonsocialmarketingaglobalperspective AT alveshelena casestudiesonsocialmarketingaglobalperspective |