International marketing strategy: analysis, development and implementation
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Andover, Hampshire
Cengage
2019
|
| Edition: | eighth edition |
| Subjects: | |
| Physical Description: | xxv, 470 Seiten Illustrationen |
| ISBN: | 9781473758742 |
Staff View
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| 264 | 1 | |a Andover, Hampshire |b Cengage |c 2019 | |
| 300 | |a xxv, 470 Seiten |b Illustrationen | ||
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Record in the Search Index
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| author_role | aut aut aut |
| author_sort | Doole, Isobel 1954- |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045498485 |
| illustrated | Illustrated |
| indexdate | 2025-05-20T08:01:05Z |
| institution | BVB |
| isbn | 9781473758742 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030883208 |
| oclc_num | 1089695941 |
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| physical | xxv, 470 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Cengage |
| record_format | marc |
| spelling | Doole, Isobel 1954- Verfasser (DE-588)1253811628 aut International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon eighth edition Andover, Hampshire Cengage 2019 xxv, 470 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Lowe, Robin 1945- Verfasser (DE-588)133910776 aut Kenyon, Alexandra J. 1966- Verfasser (DE-588)139227601 aut |
| spellingShingle | Doole, Isobel 1954- Lowe, Robin 1945- Kenyon, Alexandra J. 1966- International marketing strategy analysis, development and implementation Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing strategy analysis, development and implementation |
| title_auth | International marketing strategy analysis, development and implementation |
| title_exact_search | International marketing strategy analysis, development and implementation |
| title_full | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon |
| title_fullStr | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon |
| title_full_unstemmed | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon |
| title_short | International marketing strategy |
| title_sort | international marketing strategy analysis development and implementation |
| title_sub | analysis, development and implementation |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketingstrategie Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT dooleisobel internationalmarketingstrategyanalysisdevelopmentandimplementation AT lowerobin internationalmarketingstrategyanalysisdevelopmentandimplementation AT kenyonalexandraj internationalmarketingstrategyanalysisdevelopmentandimplementation |