International marketing strategy: analysis, development and implementation
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Andover, Hampshire
Cengage
2019
|
| Ausgabe: | eighth edition |
| Schlagworte: | |
| Beschreibung: | xxv, 470 Seiten Illustrationen |
| ISBN: | 9781473758742 |
Internformat
MARC
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| 008 | 190306s2019 xxka||| |||| 00||| eng d | ||
| 020 | |a 9781473758742 |9 978-1-4737-5874-2 | ||
| 035 | |a (OCoLC)1089695941 | ||
| 035 | |a (DE-599)BVBBV045498485 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
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| 100 | 1 | |a Doole, Isobel |d 1954- |e Verfasser |0 (DE-588)1253811628 |4 aut | |
| 245 | 1 | 0 | |a International marketing strategy |b analysis, development and implementation |c Isobel Doole, Robin Lowe and Alexandra Kenyon |
| 250 | |a eighth edition | ||
| 264 | 1 | |a Andover, Hampshire |b Cengage |c 2019 | |
| 300 | |a xxv, 470 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lowe, Robin |d 1945- |e Verfasser |0 (DE-588)133910776 |4 aut | |
| 700 | 1 | |a Kenyon, Alexandra J. |d 1966- |e Verfasser |0 (DE-588)139227601 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030883208 | ||
Datensatz im Suchindex
| _version_ | 1804179430388531200 |
|---|---|
| any_adam_object | |
| author | Doole, Isobel 1954- Lowe, Robin 1945- Kenyon, Alexandra J. 1966- |
| author_GND | (DE-588)1253811628 (DE-588)133910776 (DE-588)139227601 |
| author_facet | Doole, Isobel 1954- Lowe, Robin 1945- Kenyon, Alexandra J. 1966- |
| author_role | aut aut aut |
| author_sort | Doole, Isobel 1954- |
| author_variant | i d id r l rl a j k aj ajk |
| building | Verbundindex |
| bvnumber | BV045498485 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1089695941 (DE-599)BVBBV045498485 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | eighth edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV045498485 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:19:44Z |
| institution | BVB |
| isbn | 9781473758742 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030883208 |
| oclc_num | 1089695941 |
| open_access_boolean | |
| owner | DE-1050 DE-573 |
| owner_facet | DE-1050 DE-573 |
| physical | xxv, 470 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Cengage |
| record_format | marc |
| spelling | Doole, Isobel 1954- Verfasser (DE-588)1253811628 aut International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon eighth edition Andover, Hampshire Cengage 2019 xxv, 470 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Lowe, Robin 1945- Verfasser (DE-588)133910776 aut Kenyon, Alexandra J. 1966- Verfasser (DE-588)139227601 aut |
| spellingShingle | Doole, Isobel 1954- Lowe, Robin 1945- Kenyon, Alexandra J. 1966- International marketing strategy analysis, development and implementation Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4125431-4 (DE-588)4123623-3 |
| title | International marketing strategy analysis, development and implementation |
| title_auth | International marketing strategy analysis, development and implementation |
| title_exact_search | International marketing strategy analysis, development and implementation |
| title_full | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon |
| title_fullStr | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon |
| title_full_unstemmed | International marketing strategy analysis, development and implementation Isobel Doole, Robin Lowe and Alexandra Kenyon |
| title_short | International marketing strategy |
| title_sort | international marketing strategy analysis development and implementation |
| title_sub | analysis, development and implementation |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketingstrategie Internationales Marketing Lehrbuch |
| work_keys_str_mv | AT dooleisobel internationalmarketingstrategyanalysisdevelopmentandimplementation AT lowerobin internationalmarketingstrategyanalysisdevelopmentandimplementation AT kenyonalexandraj internationalmarketingstrategyanalysisdevelopmentandimplementation |