Handbuch Mediencontrolling: performanceorientierte Steuerung in der Medienindustrie
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
München
UVK-Verlag
[2020]
|
Schriftenreihe: | utb
8694 |
Schlagworte: | |
Online-Zugang: | DE-B1533 DE-1052 DE-1043 DE-1046 DE-1047 DE-Aug4 DE-92 DE-860 DE-863 DE-862 DE-M483 DE-1949 DE-150 DE-384 DE-19 DE-706 DE-824 DE-29 DE-739 DE-859 DE-861 DE-858 DE-M347 Volltext |
Beschreibung: | 1 Online-Ressource (564 Seiten) Illustrationen, Diagramme |
ISBN: | 9783838586946 |
Internformat
MARC
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Datensatz im Suchindex
DE-BY-FWS_katkey | 751516 |
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adam_text | |
any_adam_object | |
author | Gläser, Martin 1947- Kühnle, Boris Alexander |
author_GND | (DE-588)133873102 |
author_facet | Gläser, Martin 1947- Kühnle, Boris Alexander |
author_role | aut aut |
author_sort | Gläser, Martin 1947- |
author_variant | m g mg b a k ba bak |
building | Verbundindex |
bvnumber | BV045496573 |
classification_rvk | AP 17640 QP 361 QR 700 AP 17780 |
collection | ZDB-41-UTB ZDB-41-UTBG |
ctrlnum | (OCoLC)1136463560 (DE-599)BVBBV045496573 |
dewey-full | 300 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 300 - Social sciences |
dewey-raw | 300 |
dewey-search | 300 |
dewey-sort | 3300 |
dewey-tens | 300 - Social sciences |
discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV045496573 |
illustrated | Not Illustrated |
indexdate | 2024-08-05T08:26:23Z |
institution | BVB |
institution_GND | (DE-588)5161273-2 |
isbn | 9783838586946 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030881328 |
oclc_num | 1136463560 |
open_access_boolean | |
owner | DE-19 DE-BY-UBM DE-M483 DE-1949 DE-824 DE-11 DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-29 DE-1046 DE-1047 DE-1043 DE-858 DE-M347 |
owner_facet | DE-19 DE-BY-UBM DE-M483 DE-1949 DE-824 DE-11 DE-384 DE-739 DE-706 DE-150 DE-860 DE-92 DE-B1533 DE-1052 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-29 DE-1046 DE-1047 DE-1043 DE-858 DE-M347 |
physical | 1 Online-Ressource (564 Seiten) Illustrationen, Diagramme |
psigel | ZDB-41-UTB ZDB-41-UTBG ZDB-41-UTB UBM_Einzelkauf19 ZDB-41-UTB UER_Einzelkauf ZDB-41-UTB FKE_PDA_UTB ZDB-41-UTB FRO_PDA_UTB ZDB-41-UTB FCO_PDA_UTB ZDB-41-UTB FHM_PDA_UTB |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | UVK-Verlag |
record_format | marc |
series2 | utb |
spellingShingle | Gläser, Martin 1947- Kühnle, Boris Alexander Handbuch Mediencontrolling performanceorientierte Steuerung in der Medienindustrie Medienwirtschaft (DE-588)4129410-5 gnd Electronic Commerce (DE-588)4592128-3 gnd Controlling (DE-588)4070102-5 gnd Medienökonomie (DE-588)4623124-9 gnd |
subject_GND | (DE-588)4129410-5 (DE-588)4592128-3 (DE-588)4070102-5 (DE-588)4623124-9 |
title | Handbuch Mediencontrolling performanceorientierte Steuerung in der Medienindustrie |
title_auth | Handbuch Mediencontrolling performanceorientierte Steuerung in der Medienindustrie |
title_exact_search | Handbuch Mediencontrolling performanceorientierte Steuerung in der Medienindustrie |
title_full | Handbuch Mediencontrolling performanceorientierte Steuerung in der Medienindustrie Martin Gläser, Boris Alexander Kühnle |
title_fullStr | Handbuch Mediencontrolling performanceorientierte Steuerung in der Medienindustrie Martin Gläser, Boris Alexander Kühnle |
title_full_unstemmed | Handbuch Mediencontrolling performanceorientierte Steuerung in der Medienindustrie Martin Gläser, Boris Alexander Kühnle |
title_short | Handbuch Mediencontrolling |
title_sort | handbuch mediencontrolling performanceorientierte steuerung in der medienindustrie |
title_sub | performanceorientierte Steuerung in der Medienindustrie |
topic | Medienwirtschaft (DE-588)4129410-5 gnd Electronic Commerce (DE-588)4592128-3 gnd Controlling (DE-588)4070102-5 gnd Medienökonomie (DE-588)4623124-9 gnd |
topic_facet | Medienwirtschaft Electronic Commerce Controlling Medienökonomie |
url | https://www.elibrary.utb.de/doi/book/10.36198/9783838586946 |
work_keys_str_mv | AT glasermartin handbuchmediencontrollingperformanceorientiertesteuerungindermedienindustrie AT kuhnleborisalexander handbuchmediencontrollingperformanceorientiertesteuerungindermedienindustrie AT unitaschenbuchergmbh handbuchmediencontrollingperformanceorientiertesteuerungindermedienindustrie |