Marketing and mobile financial services: a global perspective on digital banking consumer behavior
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge, Taylor & Francis Group
2019
|
| Schriftenreihe: | Routledge studies in marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvi, 295 Seiten |
| ISBN: | 9780815386940 |
Internformat
MARC
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| 653 | 0 | |a BUSINESS & ECONOMICS / General | |
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Datensatz im Suchindex
| _version_ | 1804179420208955392 |
|---|---|
| adam_text | Contents
List of figures viii
List of tables ix
List of contributors xi
Acknowledgments xvii
PARTI
Mobile financial services 1
1 Mobile financial services: introduction,
definition, and conceptualization 3
AIJAZ A. SHAIKH AND HEIKKI KARJALUOTO
2 Engaging non-active consumers to use mobile
financial services: a developed country perspective 27
HANNA KOMULAINEN, SAILA SARANIEMI AND
PAULIINA ULKUNIEMI
3 How emotions are considered crucial on an
omnichannel banking environment in gaining
customer loyalty 50
HANNELE HAAPIO
PART II
Mobile banking and payment services 71
4 The development of mobile banking services in
a large Finnish financial organization 73
PASI SAJASALO, TOMMI AUVINEN, MARKO jARVENPAA,
TUOMO TAKALA AND TEPPO SINTONEN
vi Contents
5 Factors influencing mobile banking continuous
use in Sub-Sahara Africa: a study of mobile banking
users in Nigeria
DANDISON C. UKPABI, HEIKKI KARJALUOTO, SUNDAY
A. OLALEYE AND SALIMAT MODUPE ABASS
6 Mobile payments: where does it come from and
what does it lead to?
MIA OLSEN
7 Drivers of continuous usage: a consumer perspective on
mobile payment service ecosystems
ROBERT CIUCHITA, DOMINIK MAHR, GABY
ODEKERKEN-SCHR0DER AND MARTIN WETZELS
8 Stand-alone retail owners’ preference on using
mobile payment at the point of sales (POS): evidence
from a developing country
FELIX ADAMU NANDONDE
9 The emergence of Indian mobile payments market:
an institutional perspective
SUDHANSHU SHEKHAR, SHOUNAK BASAK AND
BHUPESH MANOHARAN
10 Institutional logics as inhibitors or levers? The case
of mobile payments in Finland
MIKKO RIIKKINEN, ILKKA LAHTEENMAKI AND SATU NATTI
PART III
Branchless banking services
11 Branchless banking and financial inclusion:
agents as facilitators of financial access
OLAYINKA DAVID-WEST, IMMANUEL OVEMESO UMUKORO AND
NKEMDILIM IHEANACHOR
92
116
135
159
178
200
225
227
Contents vii
12 How is the use of mobile money services transforming
lives in Ghana?
AIJAZ A. SHAIKH, RICHARD GLAVEE-GEO,
HEIKKI KARJALUOTO AND ROBERT EBO HINSON
13 Mobile financial services: conclusion
AIJAZ A. SHAIKH AND HEIKKI KARJALUOTO
Index
256
281
288
|
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| spelling | Marketing and mobile financial services a global perspective on digital banking consumer behavior edited by Aijaz A. Shaikh and Heikki Karjaluoto London and New York Routledge, Taylor & Francis Group 2019 xvi, 295 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Electronic Banking (DE-588)4202584-9 gnd rswk-swf Finanzdienstleistung (DE-588)4212226-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Banks and banking, Mobile Banks and banking, Mobile / Marketing BUSINESS & ECONOMICS / Finance BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Banks & Banking BUSINESS & ECONOMICS / Consumer Behavior (DE-588)4143413-4 Aufsatzsammlung gnd-content Finanzdienstleistung (DE-588)4212226-0 s Mobile Telekommunikation (DE-588)4341131-9 s Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Electronic Banking (DE-588)4202584-9 s b DE-604 Shaikh, Aijaz A. edt Karjaluoto, Heikki edt Erscheint auch als Online-Ausgabe 978-1-351-17446-6 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030877792&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing and mobile financial services a global perspective on digital banking consumer behavior Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Banking (DE-588)4202584-9 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Marketing and mobile financial services a global perspective on digital banking consumer behavior |
| title_auth | Marketing and mobile financial services a global perspective on digital banking consumer behavior |
| title_exact_search | Marketing and mobile financial services a global perspective on digital banking consumer behavior |
| title_full | Marketing and mobile financial services a global perspective on digital banking consumer behavior edited by Aijaz A. Shaikh and Heikki Karjaluoto |
| title_fullStr | Marketing and mobile financial services a global perspective on digital banking consumer behavior edited by Aijaz A. Shaikh and Heikki Karjaluoto |
| title_full_unstemmed | Marketing and mobile financial services a global perspective on digital banking consumer behavior edited by Aijaz A. Shaikh and Heikki Karjaluoto |
| title_short | Marketing and mobile financial services |
| title_sort | marketing and mobile financial services a global perspective on digital banking consumer behavior |
| title_sub | a global perspective on digital banking consumer behavior |
| topic | Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Banking (DE-588)4202584-9 gnd Finanzdienstleistung (DE-588)4212226-0 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Mobile Telekommunikation Electronic Banking Finanzdienstleistung Marketing Verbraucherverhalten Aufsatzsammlung |
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