Customer innovation: delivering a customer-led strategy for sustainable growth
"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strat...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
Kogan Page
2019
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Zusammenfassung: | "A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organisation, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Marion Debruyne's provides every business with the framework it needs to combine customer focus with innovation to achieve success".. |
| Beschreibung: | Auf dem Cover: "Featuring 40 case studies including LEGO, Netflix, Salesforce, Airbnb and Johnson & Johnson" |
| Beschreibung: | xiii, 250 Seiten Illustrationen, Diagramme |
| ISBN: | 9780749484187 9780749497781 |
Internformat
MARC
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| 245 | 1 | 0 | |a Customer innovation |b delivering a customer-led strategy for sustainable growth |c Marion Debruyne, Koen Tackx |
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| 264 | 1 | |a London ; New York ; New Delhi |b Kogan Page |c 2019 | |
| 300 | |a xiii, 250 Seiten |b Illustrationen, Diagramme | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Auf dem Cover: "Featuring 40 case studies including LEGO, Netflix, Salesforce, Airbnb and Johnson & Johnson" | ||
| 520 | |a "A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organisation, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Marion Debruyne's provides every business with the framework it needs to combine customer focus with innovation to achieve success".. | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Strategic Planning |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Management | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Customer Relations | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Strategic Planning | |
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Datensatz im Suchindex
| _version_ | 1804179403591122944 |
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| any_adam_object | |
| author | Debruyne, Marion 1972- Tackx, Koen |
| author_GND | (DE-588)1131105788 |
| author_facet | Debruyne, Marion 1972- Tackx, Koen |
| author_role | aut aut |
| author_sort | Debruyne, Marion 1972- |
| author_variant | m d md k t kt |
| building | Verbundindex |
| bvnumber | BV045483606 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 320 QP 620 |
| ctrlnum | (OCoLC)1088333104 (DE-599)BVBBV045483606 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Book |
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| id | DE-604.BV045483606 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:19:19Z |
| institution | BVB |
| isbn | 9780749484187 9780749497781 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030868613 |
| oclc_num | 1088333104 |
| open_access_boolean | |
| owner | DE-573 DE-92 DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-573 DE-92 DE-898 DE-BY-UBR DE-1050 |
| physical | xiii, 250 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Debruyne, Marion 1972- Verfasser (DE-588)1131105788 aut Customer innovation delivering a customer-led strategy for sustainable growth Marion Debruyne, Koen Tackx 2nd edition London ; New York ; New Delhi Kogan Page 2019 xiii, 250 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Auf dem Cover: "Featuring 40 case studies including LEGO, Netflix, Salesforce, Airbnb and Johnson & Johnson" "A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organisation, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Marion Debruyne's provides every business with the framework it needs to combine customer focus with innovation to achieve success".. BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Customer relations Customer services Strategic planning BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Strategic Planning Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kundendienst (DE-588)4135134-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Kundendienst (DE-588)4135134-4 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Beziehungsmarketing (DE-588)4789127-0 s Kundenmanagement (DE-588)4236865-0 s Tackx, Koen Verfasser aut Erscheint auch als Online-Ausgabe, eBook 978-0-7494-8419-4 |
| spellingShingle | Debruyne, Marion 1972- Tackx, Koen Customer innovation delivering a customer-led strategy for sustainable growth BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Customer relations Customer services Strategic planning BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Strategic Planning Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Strategisches Management (DE-588)4124261-0 gnd Kundendienst (DE-588)4135134-4 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4789127-0 (DE-588)4326109-7 (DE-588)4124261-0 (DE-588)4135134-4 |
| title | Customer innovation delivering a customer-led strategy for sustainable growth |
| title_auth | Customer innovation delivering a customer-led strategy for sustainable growth |
| title_exact_search | Customer innovation delivering a customer-led strategy for sustainable growth |
| title_full | Customer innovation delivering a customer-led strategy for sustainable growth Marion Debruyne, Koen Tackx |
| title_fullStr | Customer innovation delivering a customer-led strategy for sustainable growth Marion Debruyne, Koen Tackx |
| title_full_unstemmed | Customer innovation delivering a customer-led strategy for sustainable growth Marion Debruyne, Koen Tackx |
| title_short | Customer innovation |
| title_sort | customer innovation delivering a customer led strategy for sustainable growth |
| title_sub | delivering a customer-led strategy for sustainable growth |
| topic | BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Customer relations Customer services Strategic planning BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Strategic Planning Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Strategisches Management (DE-588)4124261-0 gnd Kundendienst (DE-588)4135134-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Strategic Planning Wirtschaft Customer relations Customer services Strategic planning Kundenmanagement Beziehungsmarketing Beziehungsmanagement Strategisches Management Kundendienst |
| work_keys_str_mv | AT debruynemarion customerinnovationdeliveringacustomerledstrategyforsustainablegrowth AT tackxkoen customerinnovationdeliveringacustomerledstrategyforsustainablegrowth |