Superior customer value: finding and keeping customers in the now economy
"Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market perfor...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2019
|
| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Zusammenfassung: | "Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework...speed, service, selection, sociability and selection. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader's thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, Millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics, and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences"... |
| Beschreibung: | Edition statement from publisher's website. - Includes bibliographical references |
| Beschreibung: | pages cm |
| ISBN: | 9780815380009 9780815390930 |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Weinstein, Art |
| author_facet | Weinstein, Art |
| author_role | aut |
| author_sort | Weinstein, Art |
| author_variant | a w aw |
| building | Verbundindex |
| bvnumber | BV045480609 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.5 |
| callnumber-search | HF5415.5 |
| callnumber-sort | HF 45415.5 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)1088322744 (DE-599)BVBBV045480609 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Book |
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| id | DE-604.BV045480609 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:19:14Z |
| institution | BVB |
| isbn | 9780815380009 9780815390930 |
| language | English |
| lccn | 018034616 |
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| oclc_num | 1088322744 |
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| physical | pages cm |
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| spelling | Weinstein, Art aut Superior customer value finding and keeping customers in the now economy Art Weinstein Fourth edition New York, NY Routledge 2019 pages cm txt rdacontent n rdamedia nc rdacarrier Edition statement from publisher's website. - Includes bibliographical references "Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework...speed, service, selection, sociability and selection. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader's thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, Millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics, and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences"... Customer services Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Weinstein, Art Superior customer value finding and keeping customers in the now economy Customer services Management Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4061963-1 |
| title | Superior customer value finding and keeping customers in the now economy |
| title_auth | Superior customer value finding and keeping customers in the now economy |
| title_exact_search | Superior customer value finding and keeping customers in the now economy |
| title_full | Superior customer value finding and keeping customers in the now economy Art Weinstein |
| title_fullStr | Superior customer value finding and keeping customers in the now economy Art Weinstein |
| title_full_unstemmed | Superior customer value finding and keeping customers in the now economy Art Weinstein |
| title_short | Superior customer value |
| title_sort | superior customer value finding and keeping customers in the now economy |
| title_sub | finding and keeping customers in the now economy |
| topic | Customer services Management Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Customer services Management Kundenmanagement Unternehmen |
| work_keys_str_mv | AT weinsteinart superiorcustomervaluefindingandkeepingcustomersinthenoweconomy |