Consumer behavior: buying, having, and being
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2020]
|
| Ausgabe: | Thirteenth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 640 Seiten Illustrationen |
| ISBN: | 9781292318103 1292318104 |
Internformat
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Datensatz im Suchindex
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BRIEF CONTENTS 1 Section! Foundations of Consumer Behavior 19 Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 20 Chapter 2 Consumer Well-Being 49 on Consumer Behavior Section Section ' f 3 4 Chapter 3 Perception Chapter 4 Learning and Memory 124 Chapter 5 Motivation and Affect 165 Chapter 6 The Seif: Mind, Gender, and Body 196 Chapter 7 Personality, Lifestyles, and Values 244 87 88 Choosing arļļAJsing Products 289 Chapter 8 Attitudes and Persuasive Communications Chapter 9 Decision Making Chapter 10 Buyingy Using, and Disposing 290 336 370 Consumersl§Their Social and Cultural Settings Chapter 11 Group influences and Social Media Chapter 12 income and Social Class Chapter 13 Subcultures Chapter 14 Culture 407 408 455 490 529 Appendix I: Careers in Consumer Research 588 Appendix II: Research Methods 590 Appendix III: Sources of Secondary Data 595 Glossary 597 Index 613 5 |
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| discipline | Wirtschaftswissenschaften Ökotrophologie |
| edition | Thirteenth edition, global edition |
| format | Book |
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| language | English |
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| spelling | Solomon, Michael R. 1956- Verfasser (DE-588)129227684 aut Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University) Thirteenth edition, global edition Harlow, England Pearson [2020] © 2020 640 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Europäische Union (DE-588)5098525-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Europa (DE-588)4015701-5 g Verbraucherverhalten (DE-588)4062644-1 s Entscheidungsverhalten (DE-588)4113448-5 s 1\p DE-604 Europäische Union (DE-588)5098525-5 b 2\p DE-604 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030863204&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Solomon, Michael R. 1956- Consumer behavior buying, having, and being Europäische Union (DE-588)5098525-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
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| title | Consumer behavior buying, having, and being |
| title_auth | Consumer behavior buying, having, and being |
| title_exact_search | Consumer behavior buying, having, and being |
| title_full | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University) |
| title_fullStr | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University) |
| title_full_unstemmed | Consumer behavior buying, having, and being Michael R. Solomon (Saint Joseph's University) |
| title_short | Consumer behavior |
| title_sort | consumer behavior buying having and being |
| title_sub | buying, having, and being |
| topic | Europäische Union (DE-588)5098525-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd |
| topic_facet | Europäische Union Verbraucherverhalten Entscheidungsverhalten Europa Lehrbuch |
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